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No one can【C1】______Howard Schultz of inaction since he returned as chief executive of Starbucks, the firm he built into a multi
No one can【C1】______Howard Schultz of inaction since he returned as chief executive of Starbucks, the firm he built into a multi
admin
2019-06-06
27
问题
No one can【C1】______Howard Schultz of inaction since he returned as chief executive of Starbucks, the firm he built into a multinational【C2】______to watch it stumble under his successor. Barely a month has gone by over the past year without the firm【C3】______some new initiative or other. The latest came on February 17th in New York, when Mr. Schultz【C4】______Via, an instant coffee which, he【C5】______, tastes just as good as Java brewed in the shop by one of the firm’s baristas.
Don Valencia, the firm’s first head of research and development, who【C6】______the blended and frozen frappuccino drinks that earn Starbucks $2 billion a year, could never find a【C7】______to scale up an instant formula he had developed at home. When Mr. Schultz returned as chief executive, he【C8】______that there had been some technological advances, allowing finer grinding,【C9】______. So he asked the R&D team to repeat the recently deceased Valencia’s experiments, and found that "we had broken the【C10】______". The name Via is a hat-tip to Valencia—though during development it was known as Jaws (just add water, stir). Starbucks says it has patents that should【C11】______competitors from quickly replicating Via, which will go on sale in some American stores next month.
The opportunity may,【C12】______, be biggest in other countries: in Britain over 80% of coffee sold is instant,【C13】______with just 10% in America.【C14】______Starbucks drinkers decide that Via tastes good, the company will have to get the price【C15】______. The risk is that the firm’s existing customers may【C16】______counter service and start making their own cup of instant. To keep customers coming to remaining outlets, he might experiment with discounts such as cheap【C17】______meals of a drink and food. He also wants a visit to a Starbucks shop to be a "【C18】______uplifting experience". Improving the smell in stores by changing the cheese used in breakfast sandwiches was a start. But【C19】______that staff are enthusiastic will be especially difficult when jobs are【C20】______.
【C7】
选项
A、means
B、approach
C、method
D、way
答案
D
解析
名词辨析题。根据文章Don Valencia,the firm’s first head of research and development,who created the blended and frozen frappuccino drinks that earn Starbucks $2 billion a year,could never find a______to scale up an instant formula he had developed at home.(Don Valencia作为星巴克公司研发部首席研究员,在过去创造的法布奇诺咖啡为星巴克每年赚取20亿美元,但是他在家研发时却一直没有找到一种可以规模化生产速溶咖啡的______。)D项way的使用范围很广,但较多地用在具体的事情上。常用结构为way of doing/way to do,所以只有D项最符合文章的表达,故D项为正确选项。
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0
考研英语一
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