首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen,
Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen,
admin
2015-06-11
37
问题
Excerpt 1
I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself.
Excerpt 2
During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands.
Excerpt 3
Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.
Excerpt 4
Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users.
Excerpt 5
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form of advertising.But that was before the Internet got going.And this week online advertising made another leap forward.
Excerpt 6
Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.
The author deems that the well-known TV personality is______.
选项
A、very precise in passing his judgement on advertising
B、interested in nothing but the buyers’ attention
C、correct in telling the difference between persuasion and information
D、obviously partial in his views on advertising
答案
D
解析
根据Excerpt 6内容可知,电视名人反对广告,认为广告是在说服人而不是在提供信息。作者提出了自己的观点:“他在过分地区分这些差异。当然,广告的目的就是力求去说服人”。这表明作者不同意电视名人的观点。由此可知,D项为正确答案。
转载请注明原文地址:https://jikaoti.com/ti/r86jFFFM
0
在职申硕(同等学力)英语
相关试题推荐
I’veonlyrecentlyexploredShakespearewithprofitandpleasure.
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Musiccomesinmanyforms;mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazz(爵士乐)wasborn,Am
Whenhespeaks(at)banquets,he(makes)apointofgoingintothekitchenand(toshake)hands(with)everywaiterandwaitress
X-raysarealsocalledRontgenrays______thediscovererwhofirstputthemtouse.
Televisionadvertisementsdomorethanmerelyreflectdominantideologies.
FederalReserveSystem,centralbankingsystemoftheUnitedStates,popularlycalledtheFed.Acentralbankservesasthebank
FederalReserveSystem,centralbankingsystemoftheUnitedStates,popularlycalledtheFed.Acentralbankservesasthebank
随机试题
简述实践是检验真理的唯一标准。
不属于主动性异位心律的是
初产妇,妊娠38周,下腹部肿胀8小时。查血压140/90mmHg,尿蛋白(+),宫底剑突下三横指,LOA,胎心128次/分,S-2。下列除哪项除外,其余均不正确()
某美国投资者发现欧元的利率高于美元利率,于是他决定购买100万欧元以获高息,计划投资3个月,但又担心在这期间欧元对美元贬值。为避免欧元汇价贬值的风险,该投资者利用芝加哥商业交易所外汇期货市场进行空头套期保值,每手欧元期货合约为12.5万欧元。3月1日,外汇
从重从快的法律依据是()。
每个人的德性都与公共生活紧密相关。现代国家中的公民,是构成社会的基本分子,离不开公共生活。公共生活的重要部分之一,就是完全超越利己动机的公益慈善。事实上,追问人的本性,每个社会成员都有向善、为善的一面。与其说这是完成他的社会责任.不如说这会给他带来助人的喜
A、 B、 C、 D、 B
从用户的观点看,操作系统是()。
•Readthetextbelowabouthowtoformagoodmanager.•Inmustofthelines41—52thereisoneextraword.Itiseithergrammat
AccordingtoCaliforniahealthofficials,______ofthestateresidentsdon’thaveproperhealthcare.
最新回复
(
0
)