首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2012-01-14
52
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to " push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to retort to push strategies to make money. The examples of Virtual Vineyards, Amazon, com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall(自然降落), which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. (349 words)
What is the main idea of the first paragraph?
选项
A、Make a comparison between tapping the consumer market and business-to-business.
B、The shift of the focus of business on Web.
C、Consumer market is inferior to business-to-business.
D、Business-to-business marketing on the Internet can make more money.
答案
B
解析
从第一段第一句与第二句里所采用的时间状语的不同可以看出该段的主题是。网上贸易的重点已经转移到企业与企业之间的贸易,而不再重视对个体客户的开发。从第三段第一句中的another shift也可以判断出这是第一种改变。
转载请注明原文地址:https://jikaoti.com/ti/qU5YFFFM
0
考博英语
相关试题推荐
Whatdoconsumersreallywant?That’saquestionmarketresearcherswouldlovetoanswer.Butsincepeopledon’talwayssaywhat
MostcriticalplotpointsinHarryPotterandtheSorcerer’sStonecamefromJ.K.Rowling’simagination,butFlamelandhispowe
We(areobliged)togrowupinskepticism,requiringproofsforeveryassertionaboutnature,(but)thereisnowayout(except)
Themanufacturerwasforcedtoreturnthemoneytotheconsumersunder______oflaw.
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Theimmunesystem(protects)thebody(by)recognizinganddestroying(abnormally)orforeigncells,aswellas(providing)anti
ThescholardiscoursedatgreatlengthsontheunconventionalpoeticstyleofWalterWhitman,the19thcenturyAmericanpoet.
Superstitionisadifficultquestion.WecannotquitesaythatsuperstitioninBritainisdead.Itshistoryisboth【76】longand
Noonewouldhavetimetoreadorlistentoanaccountofeverything______goingonintheworld.
随机试题
患者女,40岁,因“左眼球无痛性突出1年”来就诊。眼部检查:Vod1.5,Vos0.8,右眼基本正常;左眼球向正前方突出,左眼较右眼突出2mm,眼球运动正常,眼前段检查正常,眼底检查,视乳头边缘稍模糊不清,轻度水肿。本病最佳的治疗措施是
具有清利头目功效的药物是
两组呈正态分布的数值变量资料.但均数相差悬殊,若比较离散趋势,最好选用的指标为
患者,男性,36岁。一日起床后,悄声外出关门,即从窗缝中窥视尚在熟睡中的妻子,良久不动,旁人问其所为,其回答正在监视老婆是否与人有不轨行为。此患者的症状属于
背景资料某工程包括三个结构形式与建造规模完全一样的单体建筑,共由五个施工过程I、Ⅱ、Ⅲ、Ⅳ、V组成。根据施工工艺要求,施工过程Ⅲ完毕后,需等待4周后才能进行Ⅳ过程。各施工过程流水节拍见下表。问题:根据本工程的特点,本工程比较适合采用何种形式的流水
外贸经营和收用货单位办理《实施安全质量许可制度的进口商品目》内商品进口手续前,应同时向国外厂商或者代理人申请办理并获得进口安全质量许可后,才能签定进口贸易合同。( )
商业汇票的提示付款期限自汇票到期日起()日。
贷放分控的操作要点包括()。
下列属于单乐章结构的乐曲体裁是()。
简述不作为的概念及构成犯罪的条件。
最新回复
(
0
)