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  3. The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharkna

The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharkna

admin2016-01-29  39
问题     The made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of Sharknado may strike a chord with media bosses who have watched the Internet ravage their business over the past decade. Newspapers have lost readers and advertising to the Internet. Book and music shops have closed for good. Sales of DVDs and CDs have plummeted. The television industry has so far resisted big disruption but that has not stopped doomsayers predicting a flight of advertising and viewers.
    In 2008 Jeff Zucker, then the president of NBC Universal, a big entertainment group, lamented the trend of "trading analogue dollars for digital pennies". But those pennies are starting to add up. And even Mr. Zucker, now boss of CNN Worldwide, a TV news channel, has changed his tune. "Old media is well, well beyond digital pennies. " he says.
    What has changed his mind? The surge in smartphones, tablet computers and broadband speeds has encouraged more people to pay for content they can carry around with them. And all-access services , which give unlimited content on mobile devices for a monthly fee, are promoting people to spend more on digital products. After years of wreaking havoc, the Internet is helping media companies to grow. Sanford C. Bernstein, a research firm, reckons online licensing was responsible for about a third of the growth in revenues at CBS, an American media firm, in 2012.
    The most obvious change in the past few years is the decline of "physical" products, such as CDs, DVDs and print newspapers. In 2008 nearly nine-tenths of consumer cash went on them;by 2017 it will be a little over half, with digital grabbing the rest. Newspapers are trying to peddle digital subscriptions; the New York Times has nearly 700,000 online subscribers, but few others have done so well. So there is still a big question. Some wonder whether the prices that can be charged for computerized products "can support the underlying industries if they are not also physical businesses".
    Some media firms need to get bigger and trim costs. But new technology does provide opportunities for media industry. The value of archives is growing in the Internet age: owners can profit from older programs that are rarely broadcast. The Internet can also help firms become cleverer. Concerts have become the lifeblood of the music industry and make up more than half of revenues. Acts used to go on tour to sell albums. Now they put out albums so they can make their living on the road. Publishers are releasing books electronically to test sales before putting them in print, and to adjust prices to drive demand. Experiments that were once impossibly expensive now cost peanuts. The trade of dollars for digital pennies doesn’t always hurt.
In Paragraph 4, the digital business of other newspapers is mentioned to show______.
选项 A、the decline of physical products
B、the digital section is grabbing bigger share
C、the endeavor is peddling digital users
D、the feasibility of computerized version
答案D
解析 例证题。根据题干先定位到第四段倒数第三行的but few others have done so well，再定位到最后一句；因为例证题的答案并不来自于例子本身，而来自于例子所对应的观点。定位正确后，同义替换就相对简单了。能够与whether the prices that can be charged for computerized products“can support the underlying industries if they are not also physical businesses”“电子化产品允许的低廉价格能否‘支持相关的行业，如果它们已经不再是实体生意了’”同义替换的只有[D]the feasibility of computerized version“数字化产品的可行性”。
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