We can learn from the result of the poll that customers spend

(18) A poll of 2,000 customers finds that around 70,217. 28 dollars over an lifetime of a typical adult will be wasted purely to satisfy the overwhelming urge to shop. (19) Food, beer and DVDs are the most common attraction for males while clothes, magazines and wine top in the list for females along with books, shoes and makeup. The study find that triggers such as receiving birthday money, coming into an unexpected acquisition such as cash from the profit of a company or a small win on the lottery often result in spur of the impulsive purchase. Moreover research has revealed that modern men spend more money on impulsive buy than women do. (20) Men regularly shell out an average of 25 dollars on items which they buy by impulsive stimulation per week, while women spend close to 19 dollars on impulsive items per week. (18) One of researchers Emily Stag says that: " twenty pounds a week might not seem a lot, but it can add up to a huge amount over a lifetime". Although general agreement suggests that consumers should try to save every dollar our research shows that we still like to treat ourselves or our loved ones.