首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2008-10-11
48
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executive assumed) American at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy (our) other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Chinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S.-made products overseas.
The author may most probably agree that ______.
选项
A、it is a trend that businesses today go global
B、businesses today are very reluctant to go global
C、American businesses can make more money if they only sell home-made products
D、the market of the United States should not be that open
答案
A
解析
作者最有可能同意如今商业的全球化是一个趋势。作者先介绍美国的产品是单向输出后来又说外国产品在美国试销。作者以美国为例证,含蓄地表达了商业全球化是一大趋势。
转载请注明原文地址:https://jikaoti.com/ti/nDkYFFFM
0
考博英语
相关试题推荐
Readthearticlebelowaboutdevelopmentsatabank.Choosethebestsentencefromtheoppositepagetofilleachofthegap
LookatthestatementsbelowandtheextractontheoppositepagefromareporttostaffbytheDavisGroup,ahumanresourcesc
LookatthestatementsbelowandtheextractontheoppositepagefromareporttostaffbytheDavisGroup,ahumanresourcesc
FortheAMAT,in1998,theSalesareexpectedtoreachTheProductoftop-sellingis
Thebiggestproblemwiththecomputeristhat______.Sharonstartedworkingforthecompany______.
Althoughtherewasadropinforeignsales,domesticsalescontinuedtorise,whichresultedinprofitlevelsholdingsteady.
NEWPRODUCTWILLSAVELIVESDrinkingwaterthatlookscleanmaystillcontainbugs,whichcancauseillness.Asmallcompan
EnjoyingYourcareerMybusinessismyhobby,’someonetellsyou.’IwishIcouldmakealivingfrommyhobby,’youmaythin
Olgahadalwaysenjoyedthecharacter-centeredbookswrittenbyAdeleKwanandwantedtoreadanotheroneifitseemedinteresti
When(imaginable)scientists(first)suggestedthepossibilitythatoneperson(couldspeak)directlytoanother(over)alongd
随机试题
下列选项中,不属于审美主体存在环节的是【】
简述现时成本会计的优缺点。
具有杀虫止痒作用的药物是
婷婷满一周岁,其父母将某影楼摄影师请到家中为其拍摄纪念照,并要求影楼不得保留底片用作他途。相片洗出后,影楼违反约定将婷婷相片制成挂历出售,获利颇丰。本案中存在哪些债的关系?(2008/3/56)
企业的原始凭证、记账凭证、汇总记账凭证的保管期限为()。
对于长期销售增长企业,()对于销售收入增长显得非常重要。
我国股票市场的最重要的组成部分是()。
作为旅游者和旅游工作者对待民俗,应做到人乡随俗、入乡不语、人乡问俗。()
《刑法》第6条关于属地管辖原则中的“法律有特别规定”的情形包括()。
Everybodywantstogetwealthy.Intoday’s【B1】______world,makingmoneyorbecomingwealthysymbolizesaperson’ssuccessandc
最新回复
(
0
)