首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Salesmen. B、Managers. C、Customers. D、Researchers. B选项的内容表明,本题考查人物身份。由短文中提到的it’s important for the managers…developeffective ma
A、Salesmen. B、Managers. C、Customers. D、Researchers. B选项的内容表明,本题考查人物身份。由短文中提到的it’s important for the managers…developeffective ma
admin
2014-02-22
36
问题
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies. There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they’re doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
Questions 23 to 25 are based on the passage you have just heard.
23. Who is the passage designed for?
24. Which can help managers get useful information?
25. What does the passage mainly discuss?
选项
A、Salesmen.
B、Managers.
C、Customers.
D、Researchers.
答案
B
解析
选项的内容表明,本题考查人物身份。由短文中提到的it’s important for the managers…developeffective marketing stratgies和之后提到三种有效的营销策略可知,这篇短文是写给经理们的,故答案为B)。
转载请注明原文地址:https://jikaoti.com/ti/nBqFFFFM
0
大学英语六级
相关试题推荐
SmallStepsforBigResultsForthepast30years,mycolleaguesandIatthenonprofitPreventiveMedicineResearchInstitu
ScareTacticsFromcrowdedstreetstoopenflames,Halloweenhazardsabound.Hereareessentialtipsforpreventingtrick-or
A、Thenewmuseum.B、Thenewposter.C、Thehistorydepartment.D、ThespecialtourtoNewYork.B语义理解题。女士很喜欢男士的新海报,并询问男士是否在超市买到的;男
A、Apatient.B、Ateacher.C、Acustomer.D、Amanager.C推理判断题。女士对男士上周在他们店里购买的电脑给男士带来了很多问题深表歉意,男士说只说对不起是没用的,重要的是如何帮助他解决问题。由此推断,女士说话
A、Hiscollegedegree.B、Hiswillingnesstowork.C、Theusefulinformationabouthim.D、Hisflexibletime.C推理判断题。对话末尾男士提到证书考试应该得
A、Inalaboratory.B、Ataparty.C、Inasupermarket.D、Inagarden.D场景推断题。对话中女士首先提到了Thesetomatoes,然后接着说男士肯定给它们浇了很多水,施了很多肥;男士表示
A、Theyseeagrowingmarketforprinters.B、Smallcompaniesneedmorehardcopies.C、Peopleareconcernedabouttheenvironment.
A、Shewasonvacation.B、Shewassleeping.C、Shewasbusy.D、Shewasdoingnothing.C对话一开始男士要求占用女士几分钟的时间,而女士说尽管她很愿意跟男士谈话,但她很忙,并问
A、Toadvocateasimplelifestyle.B、Toencouragepeopletobecomecamplovers.C、Toexplorethenaturalworldasmuchaspossibl
A、Heisgoingtogiveatalkonfishing.B、Hethinksfishingisagoodwaytokilltime.C、HehasthesamehobbyasCindy’sfath
随机试题
Thecompanyhas______itselftoapolicyofequalopportunityforall.
女,70岁,昏迷,大小便失禁12小时。查体:血压200/110mmHg,心率约120次/分,体温37℃。浅昏迷,左侧肢体未见自主活动,肌力增高,Babinski征阳性。既往高血压病史。大面积脑梗死的典型表现包括
花粉粒具单孔的药材为
一国产品以低于其正常价值的价格,将产品出口到另一国市场的行为为倾销,这对进口国而言是相对有利的,该国的消费者会从中得到许多实惠。()
若已知一个时间序列的项数、累计增长量和定基增长速度,可以求得()。
(),国家主席习近平宣布将在上海证券交易所设立科创板并试点注册制,支持上海国际金融中心和科技创新中心建设。
MillionsofAmericanslieawakeatnightcountingsheep,orhaveastiffdrinkorpopanallergypill,hopingitwillmakethem
匈牙利“十月事件”
运行下列程序,显示的结果是( )。a=instr(5,"Hello!Beijing.","e")b=sgn(3>2)c=a+bMsgBoxc
Afishermanandhiswife,wholivedalone,longedforachildoftheirown,buttheirwishwasnotgranted.Oneevening,whenth
最新回复
(
0
)