What does Blue Magazine most probably refer to?

M: I was told that you got the idea for Blue Magazine when you were living in Hong Kong. You wanted to make a magazine, similar to National Geographic, but for our generation.
W: Yes. To me, it’s more of a generational magnet and motivation than even rock’n’roll.
M: What does travel mean to you? And what do you seek from travelling?
W: Travelling to me is pure and simple.., the most exciting and rewarding way to spend your time. It is just an amazing experience to get to know people, cultures, natural geography, oceans, and seas. I found that travelers have an almost inner peace because there’s less fear of the world.
M: So this is what you want to tell people through "Blue Magazine?" In the book, it says, "a new adventure life style".
W: I think what I’m talking about here is almost my personal philosophy. It’s really probably the inspiration behind Blue Magazine.
M: I hope American kids start to travel. Like in Europe, you see many Europeans or Asians but not many Americans in India or Asia.
W: Exactly. That’s part of what is so great about" blue". I’ve seen travelling change people’s lives and make them more understanding of global politics and other issues that they can play a part in and enjoy. Yeah, there’s no better teacher than travelling.