2. 外语
  3. Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 The Managing Direct

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 The Managing Direct

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问题 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.
Question 2
    The Managing Director of the company you work for has decided to review training in the company. You have been asked to submit a report about the training provided.
    Write your report for the Managing Director
    summarising the content of the current training
    describing the strengths of the training provided
    explaining the weaknesses of the training provided
    suggesting how the company’s training could be improved.
Question 3
    Your company employs an office cleaning service to clean its offices every evening. Your company is dissatisfied with the service, and you have been asked to write a letter to the office cleaning service.
    Write your letter to the office cleaning service
    explaining why you are writing
    describing ways in which the cleaning service is unsatisfactory
    saying what effect this has on clients visiting the office
    outlining what action you intend to take if the service does not improve.
Question 4
    Your organisation has recently had some bad publicity, and the Chief Executive has asked you to propose ways to improve the organisation’s public image.
    Write a proposal for your Chief Executive, including the following information
    what the bad publicity was
    what problems it presents for your organisation
    ideas for improving the organisation’s image
    any possible disadvantages of these ideas.
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答案Question 2 Sample C Report: Training Centers in the Bank Julius Baer Introduction currently, Julius Baer provids several training centers. The main center is located in the head office facility in Zurich. Around 5 small training centers abroad are in place in order to adapt their training programms according to local needs. Every center is headed by a local Manager reporting directly to the Managing Director in Zurich. Strengths of the training provided During the last 5 years a very professional training department has been established. As a result of high investments, many programms has been launched or are still in planning. The maturity of them are adapted to Bank internet procedures. That means - are in line with JB processes and are in general not based on a generic approach. Weaknesses of the training provided Many programms are held in several locations. As a result, some course were performed with only one or two trainees. Sometimes this could be a disadvantage because the knowledge transfer between candidates is not so effective as when more members take part. An other point is that more the one infrastructure has to be ensured and provided. In some training centers it is very difficult to organise rooms and technical matirals. Recommendation for the company’s training However, in order to reduse the administation and all efforts in the locations, some training programms should be performed in one single center. This will also improve the transfer of knowledge between staff members of different parts of the group. Band 2 A reasonable realisation of the task set; however, the first content point has been inappropriately dealt with. For this reason, it is given one task penalty, so is awarded a band 2. Sample D Introduction: The report is concluding the general information of the training provided in our company, which includes a summary of the current training, the strengths and weaknesses of the training provided, and some suggestions on the training. Findings: Since we are a Customer-service company dealing with the dilivery of flowers to different markets, the current training includes the following steps. 1st is the training of time value of our staff by forming a good time table for our staff and making rules of rewards and punishment for staff, 2nd is the training of the team work spirit through the activity held by the company such as climbing or ball games. To analyse the training provided, first let’s come to the strengths of the training. Through the training, The company succeed to offer all of our dilivery on time and won the reputation which increased our business orders and our company’s profits. Due to the training of teamwork spirit, staff get to know each other better which make them cooperate well with each other and finish the job more efficiently. However, there are still some shortcomings in the training. 1st the training takes too much energy and capital than necessary. Each period of training takes employees too much time which reduced the income of our company during the training period, 2nd, the training staff who all come from the company are not so qualified sometimes. Recommendation: In order to improve the current weakness of the training, it’s better for the company to consider to oursource the training part to the specific training Centre. In this case, it will not only save the energy of our own staff but also guarantee the quality of the training. Conclusion: The training has successfully increased the profits of our company, although it has its own shortcoming. Chances are for the improvements as long as the company take the suggestions mentioned above. Band 3 This script uses an adequate range of structures and vocabulary, although there are a few non-impeding errors. All content points are covered, and the organisation and cohesion are satisfactory. It meets band 3 descriptors on the general mark scheme. Question 3 Sample E Dear Mr/Madam: I am writing to you about your dissatisfied service your company offered. Yesterday, I got to my company very early, only to find two people are more interested in chatting than cleaning. Catching sight of me, though, they did not stop talking, even to talk loudly. However, when I enter my own office, I was so surprised to see a worker touching my private goods. At that time, I was so angry about it and made them stop their work at hand, then to call the manager of your company. Finally I was told he was so busy that he couldn’t answer me. An hour later some clients left immediately when they feel the dirty and mess environment of our company. To a certain extent, it ruins the image of our company. Moreover, it is a loss of the company. It’s so difficult to make up for the potential business opportunity. As to the unfortunate things happening to my company, I think you should better take reasonable and win-win measures to compensate the loss we have made. First of all, three unqualified workers are supposed to make apology for what have done; secondly, in my opinion, your company should make a compensation for our loss. I think they are the best ways to solve the problems we are faced with. As we know, everyone has his or her own right. There is no excuse for you "invading" my right. If your company doesn’t make any reaction to this, our company will send a letter to Consumer Right Protection Committee. We all hope for your answer. Yours faithfully Band 2 All the content points are covered; however, there is a lack of control and a number of lexical errors. These, combined with use of some inappropriate register, would have a negative effect on the target reader. Sample F Robust & Co 728 Maple Street 25870 New York Ms Joan Spack Director of Cleaner’s World 22 Maine Square 23750 New York 19 May 2007 Dear Madam, I am writing to express my concern about the quality level of cleaning services provided by your company to Robust &Co. There have been numerous events which resulted in our disappointment in Cleaner’s World level of quality so Allow me to name a few, First of all the litter is not being picked up from all the garbage bins in our building. This results in having an unbearable amounts of waste paper in our rooms. In addition, corridor floors are swept only once a month and we find it unacceptable. Moreover, one of your staff was reported cleaning LCD computer monitors with liquids completely inappropriate for that purpose. Of course this has left many of our LCD monitors badly damaged. The most important issue I would like to discuss with you are numerous reports of missing documents. Apparantly, and not coincidentally, there is always a notable increase in the number of such reports after the weekly clean-up of our offices. All the above issues have a very deep impact on our clients and visitors, who are making remarks about dust in our waiting room. As a conclusion, I would like to warn you that if we do not see a drastic improment in the quality of your service, we will be forced to look for another cleaning company. Yours sincerely xxxxx Band 5 A little awkwardness keeps this from being a perfect realisation of the task. This prevents this being an upper band 5. Question 4 Sample G Strategies to improve the organisation’s public image. Based on some bad publicity of our organisation recently, this proposal is targeted to propose strategies to address this problem under the requirement of the Chief Executive. The bad publicity - advertisement, the advertisement words of our organisation contains some disadvantage aspects of our rivals. Although these are true conditions for them, it is not a suit way to include them in our advertisement, for this may affect our reputation in public. - website, as a world-lead company in this field, it is critical for us to keep our website up to date. However, some phone numbers, addresses, as well as our new products could not been put into our website in time. The following problems - advertisement, the goal of our advertisement is to increase our brand in the public and then leads to a groath of our sales. If there are some words concerns our rival, our customers may consider us as small companies who are always utilising some bad competitive ways in their marketing. - website, a convey illustrates that an up to date website will attract its customers searching on its new products periodly as well as some potential users in the future. Therefore, our organisation’s website is not attractive enough to our customers and potential users if it is still out of date. ways to improve the organisation’s image. - Advertisement, it is necessary for our organisation to make an modification of the words in our advertisement. An effective advertisement words should include the characteristics of our major product, the feature as well as the convinient for users. - website, loading the new products, phone number and addresses on the organisation’s website in time is the first step. The next is adding an FAQ(frequently asked question)section and on-line purchase section to the website. All of these improvements have the potential to increase our sales in the future. Ang possible disadvantages - cost, the change of advertisement words requires an investment on the publicity field, furthermore, the modifications of the website increases the cost as well. - human resource. The FAQ section and online purchase need some experts in IT, which means the organisation have to recruit an new employee for this. Although this strategis requires a new investment of cost and human resource, all of them will increase the sales for the organisation. Therefore, it is worth to carry out these improvements. Band 2 This script is clearly a band 2. All the content has been covered(some candidates may interpret ’publicity’ as ’advertising’); however, errors within are quite frequent, and some are impeding and obscure communication. For this reason, it is awarded a lower, rather than higher, band 2. Sample H Introduction The aim of this proposal is to examine how we could enhance our company’s reputation. The proposal will also include a description of the current situation and the disadvantages of the improvements recommended. Description of the bad publicity Unfortunately, a whistle-blower recently provided the local newspaper with information about the production of our newest product. They accused our organisation of using chemical ingredients which could damage the health of our clients. Presented problems Now we have to face the problem that we could lose the trust of our customers. Consequently, we could have a sharp decrease in sales and profits. Improvements It is recommended that we approach the problem by hiring some external specialists, who will prove that our products are completely free of any unhealthy chemicals. Furthermore, it is suggested that we launch a new advertising campaign which should include our current studies. Disadvantages All these improvements will certainly cost a huge amount of money, and it is advisable that we don’t waste any time and set up the new adverts as soon as possible. Conclusion To sum up, it is recommended that we use adverts and studies to improve our company’s public image and to keep our market share in the retail market. Band 5 This script fully realises the task with good control, natural use of language and tone. It is error free and has a positive effect on the target reader.
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