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  3. Yet with economies in free fall, managers also need up-to-date information about what is happening to their businesses, so that

Yet with economies in free fall, managers also need up-to-date information about what is happening to their businesses, so that

admin2015-04-24  31
问题     Yet with economies in free fall, managers also need up-to-date information about what is happening to their businesses, so that they can change course rapidly if necessary. Cisco, an American network-equipment giant, has invested over many years in the technology needed to generate such data. Frank Calderoni, the firm’s CFO, says that every day its senior executives can track exactly what orders are coming in from sales teams around the world, and identify emerging trends in each region and market segment. And at the end of each month, the firm can get reliable financial results within four hours of closing its books. Most firms have to wait days or even weeks for such certainty.
    Admittedly, Cisco’s financial results have not made happy reading recently because, in common with many other large technology companies, it has seen demand for its products decline in the downturn. In early February it announced that its fiscal second-quarter revenues of $ 9. 1 billion were 7. 5% lower than the same period in 2008 and that its profit had fallen by 27% , to $ 1. 5 billion.
    In response to hard times, Cisco plans to cut $ 1 billion of costs this year by, among other things, making use of its own video-conferencing and other communications technologies to reduce the amount of its executives travel. It is also using these facilities to relay information from employees on the ground to its senior managers, and to get instructions from Cisco’s leaders back out to its 67, 000 staff. A rapid exchange of information and instructions is especially valuable if the company wants to alter course in stormy times.
    If everybody in a company can rapidly grasp what they have to do and how it is changing, they are more likely to get the job done. But some firms are reluctant to share their goals with the wider world. Unilever, a big Anglo-Dutch consumer goods group, has decided against issuing a 2009 financial forecast to investors, arguing that it is difficult to predict what is going to happen, given the dangerous state of the world economy. "We’re not just going to provide numbers for the sake of it," explains James Allison, the company’s head of investor relations. Other companies that have decided not to provide annual earnings estimates for 2009 include Costco, a big American retailer, and Union Pacific, an American railway company.
    Some firms, such as Intel, seem to have chosen to take things quarter by quarter. The giant chipmaker(芯片制造商)said in January that it would not issue an official forecast for the first quarter of 2009 after its fourth-quarter 2008 profit decreased by 90% . Several retail chains have also stopped providing monthly sales estimates because they cannot see what the future holds. Retailers, chipmakers and firms in many other industries may have a long wait before the economic fog finally lifts.
What is important in the unstable time if a company wants to change strategies?
选项 A、Issue company’s financial reports faster.
B、Obtain the up-to-date information of company’s business.
C、Predict what is going to happen in the future.
D、Wait until the economic fog finally lifts.
答案B
解析 细节事实题。根据题干中的a company wants to change strategies与原文中的第三段尾句中的thecompany wants to alter course in stormy times对应，对答案进行定位。原句中的A rapid exchange与选项B中的up—to一date对应，information为原文重现。故答案为B。由原文首段尾句可知Cisco比其他公司可以更快得到财务结果，但作者并未明确表明这样对改变公司的策略很重要，选项A不正确；由第四段第三句提到很难预测公司将来要发生什么，而且文章也未涉及预测与改变策略的关系，选项C不正确；尾段尾句指的是各行业面临的困难境况，并不是让他们不采取任何措施，选项D不正确。
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