首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It should be sold at a reasonable price. B、Its articles should be short and inspiring. C、It should be published in the world’
A、It should be sold at a reasonable price. B、Its articles should be short and inspiring. C、It should be published in the world’
admin
2019-03-08
36
问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、It should be sold at a reasonable price.
B、Its articles should be short and inspiring.
C、It should be published in the world’ s leading languages.
D、Its articles should entertain blue- and pink-collar workers.
答案
B
解析
浏览四个选项,根据选项中出现的reasonable price,articles,published,entertain等词可以推测,该题应该和该杂志公司采取的措施有关,可能涉及杂志的目标读者群、文章内容规定等。题干问的是华莱士夫妇对《读者文摘》的模式做出了什么规定。讲座中间提到,华莱士夫妇都是牧师的孩子,他们为杂志确定了明确的模式。《读者文摘》的文章短小精悍,可读性强,令人振奋,故答案为B(杂志文章应该短小精悍,有启发性)。A项(杂志售价应合理)讲座中未提及,故排除。讲座提到,《读者文摘》已成为世界上阅读最广泛的杂志,每月销售2800万份,以17种语言和41种不同版本发行,并不是局限于主流语言比如英语等,故排除C项(杂志应该以国际主流语言发行出版)。讲座中说,杂志旨在启发和娱乐读者,并没有规定特定读者群,故排除D项(杂志文章应该面向蓝领和粉领工人)。
转载请注明原文地址:https://jikaoti.com/ti/jUSFFFFM
0
大学英语六级
相关试题推荐
A、AnOrdinaryperson.B、Adumbperson.C、Adeafandblindperson.D、Arichperson.C选项都与人有关,讲的是什么样的人。题目问的是最有可能买盲文电话的人是谁。文中提到澳大利亚
Untilrecently,theUniversityofKentprideditselfonitsfriendlyimage.Notanymore.Overthepastfewmonthsithasbeenw
A、Teenagersthrewawaydollsthatkidshadacrushon.B、Youngpeoplepaygoodmoneytogettattoosremovedthatteenagerspaid
低碳生活(low-carbonlife)倡导人们在生活中减少二氧化碳的排放,是一种低能量、低消耗和低开支的生活方式。它要求人们以更健康、更安全和更自然的方式进行人与自然的活动。如今。这股风潮逐渐在中国一些大城市兴起,不知不觉地改变着人们的生活。为了实行低
A、Howtodealwithstressatwork.B、Howtotakecareoftheagedpeople.C、Howtousetheleisuretimewisely.D、Howtoimprove
I’minterestedinthecriminal【B1】______systemofourcountry.Itseemstomethatsomethinghastobedone,ifwe’reto【B2】____
Thenewyearalwaysbringswithitaculturaltraditionofnewpossibilities.Weseeitasachancefor【B1】______.Webegintod
A、Toknowhowmanyextramedicalstaffareneeded.B、Toclarifytheresponsibilityofgovernment.C、Tofindoutwhatpeoplereal
A、They’rehonestanddoonlythejustthings.B、They’reverywell-offandhaveachievedalot.C、Theyworkhardanddeservegrea
Throughoutevolution,humanshavebeenactive.Ourancestorschasedpreyashunter-gatherersand【C1】______frompredators.Morer
随机试题
下列关于RNA的说法错误的是
诊断肺炎衣原体感染采集的标本是
伤寒患者肠道病变最明显的部位是
胸外心脏按压操作方法中,下列说法错误的是()。
开发利用水资源和防治水害,应当按流域或()进行统一规划,规划分为综合规划和专业规划。
有价证券具有收益性,因此本身具有一定的价值。( )
在教育活动中,教师负责组织、引导学生沿着正确的方向,采用科学的方法,获得良好的发展。这句话的意思是()
注意事项1.本题本由给定资料与作答要求两部分构成。考试时限为180分钟。其中,阅读给定资料参考时限为50分钟,作答参考时限为130分钟。满分150分。2.监考人员宣布考试开始时,你才可以开始答题。3.请在题本、答题卡指定位置填
在上半平面求一条向上凹的曲线,其上任一点P(x,y)处的曲率等于此曲线在该点的法线段PQ长度的倒数(Q是法线与x轴的交点),且曲线在点(1,1)处的切线与x轴平行.
下列各项中属于黑盒测试方法的是()。
最新回复
(
0
)