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Right now £ 4 million has been spent targeting Britain’s party drinkers. A hard-hitting campaign of advertisements warns that ex
Right now £ 4 million has been spent targeting Britain’s party drinkers. A hard-hitting campaign of advertisements warns that ex
admin
2013-10-08
34
问题
Right now £ 4 million has been spent targeting Britain’s party drinkers. A hard-hitting campaign of advertisements warns that excessive drinkers could risk horrifying【B1】______, and there could be health warnings on bottles of wine, or spirits. This is the government’s first national alcohol【B2】______movement.
An actor in a reporter’s costume provides the drama, the Hollywood entertainer man then【B3】______the shock factor. Despite the inevitable thought, the punch line is surprisingly【B4】______"Drink! Have a good time! But know your limits!" The【B5】______audiences and consumers are in the 18 to 24 age range. This is what the young people themselves are saying. This is what would【B6】______the behavior of people when they’ve had too much to drink. Don’t think you can never be【B7】______. Know your limits. Don’t pretend to be brave.
What about this then? The Department of Health told us they were about six months away from putting health warnings on individual cans and bottles. But the drinks industry wouldn’t accept hard-hitting messages like this. We are more likely to see slogans asking us to behave【B8】______Still, major research conducted this summer produced a highly skeptical overview of strategies like advertising and warning labels. Using worldwide scientific research, the report gives a score of ZERO【B9】______effectiveness. But it goes on to say that these techniques do have a surprising results since media approaches are important to gain public support for policy changes. So the researchers say the advertisements may not【B10】______us to drink less, but there is evidence that they soften it up for future government initiatives like stricter drink-driving laws, higher taxes on alcohol, or restrictions on the sale of alcohol.
【B1】
选项
答案
consequences
解析
语义推断题。空格前为形容词horrifying,故应填入名词。根据上下文和常识可知,过量饮酒可能会导致可怕的后果。结合录音可知,答案为consequences。
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0
大学英语六级
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