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  3. Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re makin

Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re makin

admin2023-03-23  39
问题     Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re making a nice【C1】________, you need to find a way to take it to the next level. What you need to do is【C2】________growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus【C3】________on finding ways to grow.
    Let’s look at a real-world【C4】________. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the【C5】________departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The【C6】________was that too many customers were using the basic, free version of their product. And【C7】________improvements to the premium, paid version, few people were making the upgrade.
    Things changed,【C8】________, when an innovative project-marketing manager came aboard,【C9】________a growth team and sparked the kind of【C10】________perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the【C11】________of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.
    Armed with this【C12】________, the marketing and engineering teams joined forces to raise awareness by prominently【C13】________the premium version to users of the free version.【C14】________, upgrades skyrocketed, and revenue increased by 92 percent.
    But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can【C15】________the interdisciplinary team and keep them on course for improvement. This leader will【C16】________the target area, set clear goals and establish a time frame for the【C17】________of these goals.
    The growth leader is also【C18】________for keeping the team focused on moving forward and steering them clear of distractions.【C19】________attractive, new ideas can be distracting, the team leader must recognize when these ideas don’t【C20】________the current goal and need to be put on the back burner.
【C14】
选项 A、As a result
B、At any rate
C、By the way
D、In a sense
答案A
解析 选项A意为“结果”，选项B意为“无论如何”，选项C意为“顺便提一下”，选项D 意为“在某种意义上”。前面提到通过新的视角发现了缺乏升级的原因：大多数客户根本不知道高级版本及其提供的功能。那么通过向之前使用免费版本的客户推销高级版本的结果是有升级需求的人会增加，因此正确答案为A。
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