首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
admin
2014-01-13
32
问题
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read " I lb. Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman("personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy, only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
Which of the following is implied but not stated?
选项
A、Despite its advantages, most people disliked instant coffee because of its taste.
B、The advertising expenditure for instant coffee was greater than that for regular coffee.
C、Very often we do not know the real reasons for doing things.
D、Taste is the principal factor in determining what we buy.
答案
C
解析
归纳推理题。本文的中心内容讲的是速溶咖啡虽然打了很多广告,卖得却不好,经调查,厂商发现了真正原因并不是味道不好,是广告没有对症。故答案为C(我们经常在做事情的时候不知其真正原因)。
转载请注明原文地址:https://jikaoti.com/ti/iq6YFFFM
0
考博英语
相关试题推荐
Itdidn’thappenovernightTheproblemofpollutedairhasbeenfesteringforcenturies.Suddenlytheproblemofairpolluti
Aperson’spsychological______hasmuchtodowithhisorherhappinessinlife.
1.Asanimportantmeansforpreservingknowledge,variousliteratureshavebecomepreciousresourcesforthemankind,whichhav
IndustrialproductionmanagerscoordinatetheresourcesandactivitiesrequiredtoproducemillionsofgoodseveryyearintheU
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorf’sassertionthatsocialchangeexistseverywhere.T
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【61】toconsidertheroleofg
Likemanyotheraspectsofthecomputerage,Yahoobeganasanidea,【21】intoahobbyandlatelyhas【22】intoafull-timepassion.
St.Paulhastransformedsoaringenergycostsintoagoldenopportunityforeconomicdevelopmentbyputtingthefinaltoucheson
Trafficstatisticspaintagloomypicture.Tohelpsolvetheirtrafficwoes,somerapidlygrowingU.S.citieshavesimplybuilt
BritainandSpainhavethehighestproportionofcocaineusersintheEU,accordingtoapan-Europeandrugssurveypublishedtod
随机试题
企业经营战略环境因素中的第一层次是()
根据赫茨伯格双因素理论,挑战性的工作、上级的赏识、工作的责任感等因素是()
根据我国现行施工招标投标管理规定,投标有效期的确定一般应考虑的因素有()。
正确地选择施工方法是确定施工技术方案的关键,应从若干可行的施工方法中选择()的施工方法。
位于市区的某国有工业企业利用厂区空地建造写字楼,2017年发生的相关业务如下:(1)按照国家有关规定补交土地出让金4000万元,缴纳相关税费160万元。(2)写字楼开发成本3000万元,其中装修费用500万元。(3)写字楼开发费用中的利息支出为300
在单位的年度总结会上,你单位邀请一个乐队演出,但由于天气原因,航班晚点,设备没能准时到达。现在演出时间快到了,作为负责人,你将怎么办?
ImmigrantStudentsinTheirStudiesonMadeandFemaleDifferencesWhenitcomestoschooling,theHerreraboysarenomatch
MostIPlayer-basedproxymechanisms,suchasnetworkaddresstranslation(NAT),onlysupportuni-directionalproxy,fromtheint
编写如下程序:PrivateSubCommandl_Click()Dima(3,3)AsInteger,sAsIntegerFori=1To3Fori=1To3
DVDsaremorecommonnowthantheVHS-typevideotapesthatwereonceso_______inwatchingmoviesathome.
最新回复
(
0
)