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  3. "CBS News Revamps Web Site,Adding Critical Blog and Videos" As part of an ambitious attempt to revive CBSNews. com with a br

"CBS News Revamps Web Site,Adding Critical Blog and Videos" As part of an ambitious attempt to revive CBSNews. com with a br

admin2013-07-11  31
问题             "CBS News Revamps Web Site,Adding Critical Blog and Videos"
    As part of an ambitious attempt to revive CBSNews. com with a broad array of free video news produced just for its Web site, CBS said yesterday that it would also introduce a Web log to comment on CBS newscasts, whether broadcast or online. To be written by Vaughn Ververs, who had been the editor of The Hotline, a Web site covering politics, the Web log, to be called Public Eye, will assemble questions from viewers and criticism from various sources, and immediately bring in reactions from the CBS newsroom.
    The changes more broadly reflect an effort to expand the reach of CBS News, which has been outmatched by its rivals both on television and online. CBS, which is being split off from Viacom, is among the many major media companies expanding their Internet activities, mainly to chase advertising dollars that are moving online. Last year, it bought full control of SportsLine, a sports site in which it had a partial interest. And in March it hired Larry S. Kramer, the creator and former chief executive of MarketWatch.com, to run its Internet unit.
    CBS has decided to treat its online news site much the way other networks treat their cable networks. Its correspondents and producers will create video news reports throughout the day that will be distributed only on the Web site. In addition, Web users will be able to see most of the breaking-news reports used on the network’s daily broadcasts, though they will not be able to watch entire programs. CBS’s contracts with its affiliated TV stations prohibit relaying most of its broadcast programs over the Web. To get around that, Bob Schieffer, the anchor of "The CBS Evening News," will be the host of a somewhat shorter edition for the Web. But the main point of the new service will be to let viewers assemble their own Internet newscasts selecting from dozens of reports at any given time.
    In instituting a running online critique of its news operations, CBS is breaking ground. Many news organizations have hired ombudsmen to represent readers and offer an independent commentary on their reports. Still, Gina Lubrano, executive secretary of the Organization of News Ombudsmen, said that none of the major television networks in the United States had ombudsmen who dealt with the public, although some foreign networks and local stations do.
    Andrew Heyward, the president of CBS News, said that Mr. Ververs’ charge was not to express his own opinion about CBS News. " I’m calling him the Ombudsman," Mr. Hey ward said. "His job is not to draw his own conclusions about us, but to mediate a dialogue between viewers and CBS News." Mr. Heyward said the purpose of the new blog was not to criticize CBS but to make the news gathering process more open. Mr. Ververs will have the right to interview CBS correspondents and executives, and even bring cameras into the network’s daily news meetings.
CBS will introduce a Web log mainly in order to______.
选项 A、provide free video news on the web site
B、assemble and deliver political news to online users
C、listen to the viewers and give them responses
D、track viewer needs and preferences
答案C
解析 本题考查事实细节。第一段最后一句话提到，CBS的网络日志将收集观众问题和不同来源的批评，并立即从新闻编辑室给予反馈。[C]项与该句同义，是正确选项。通过第一段第一句with free video news．．．it would also introduce可知，提供免费视频新闻和网络日志是实现CBS网站复兴的两个并列举措，所以[A]项错误。政治新闻是沃恩·韦尔韦曾任编辑的另一网站“热线"涉及的内容，[B]项错误。[D]项在文中没有提及。
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