首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe c
admin
2015-11-16
35
问题
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies, the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France(wine, for example)should be a specialty goods in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes; those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
It can be learned from Paragraph 1 that______.
选项
A、a writer needs a word processor
B、the way to distinguish the products
C、needs and wants can’t be distinguished clearly
D、a computer is a need rather than a want
答案
C
解析
由题干提示Paragraph 1定位至第一段。根据第一段第二句可知,第一段主要是阐述“需求和需要不能被清楚地区分开来”,故C)正确。
转载请注明原文地址:https://jikaoti.com/ti/h36FFFFM
0
大学英语六级
相关试题推荐
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
ABritishstudyhasfoundthatBvitaminscanreducebrainshrinkageinolderpeoplewithmildmemoryloss.It【B1】______thatBv
ABritishstudyhasfoundthatBvitaminscanreducebrainshrinkageinolderpeoplewithmildmemoryloss.It【B1】______thatBv
Forthispart,youareallowed30minutestowriteanessaycommentingontheremark"Silenceisgold."Youcanciteexamplesto
A、Byship.B、Bybus.C、Byair.D、Bytrain.C对话中女士问男士是怎么赶到英格兰的,因为她听说铁路被凶猛的洪水毁坏了;男士回答说,他也不是乘船去的,但是他2小时之内就赶到了。根据男士的回答,他不是乘船而且2小时内就到
It’saparlorgameinpublishingcirclestospeculatehowlongitwilltakebeforee-booksconstituteamajorityoftheindustry
A、CreatingAbstractExpressionism.B、Paintingpeopleandanimals.C、Sponsoringanewartmovement.D、Exploringrealisticmethods
A、Checkifitcanstillbefixedforfree.B、Checkandseewhattheproblemis.C、Findwherehehasputthewarranty.D、SeeifB
A、Huntingindustry.B、Waterpollution.C、Fishingforotherfish.D、Thesharkfinindustry.C
Forthispart,youareallowed30minutestowriteanessaycommentingonthesaying"Thehistoryofhumanachievementisfille
随机试题
易燃物质可能出现的最高浓度不超过爆炸下限的哪一项数值,可划为非爆炸危险区域?()
以科学的手段,激发人的内在潜力,使其充分发挥积极性、主动性和创造性,这就是()原则。
符合FAQ标准的商品,称为()。
期货、现货市场行情发生重大变化或者客户可能出现风险时,证券公司及其营业部可以直接向客户提示风险。( )
下列不属于1994年分税制财政管理体制改革内容的是()。
下列关于会计要素的表述中,正确的有()。
一般资料:男,24岁,大学毕业。案例介绍:求助者大学毕业后,曾到一家公司去面试,后来因为紧张、害怕、心慌,说话不够流利,表达不清晰,未被录用。后来一想到要找工作,要面试就紧张、心慌、头痛,晚上往床上一躺就在想面试的事情,总会失眠,就算睡着了,也睡
皮亚杰认知发展理论中的具体运算阶段是指2~7岁。()
专门管辖,是指同级人民法院之间,在审判第一审刑事案件上的权限划分。()
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
最新回复
(
0
)