首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
•Read the article below about marketing. •Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite pag
admin
2010-01-22
36
问题
•Read the article below about marketing.
•Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.
•For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet.
Marketing
Mergers agencies find out whether there is a demand for a product and what sort of demand it is. They will want to know if there are competitors to the product they are going to place; who will use it--men, women, or both; will there be only one section of men or women who will use it, would a low price (19) more customers, or would they need to add something to it to make it popular, or change its packaging— (20) it? For the (21) to these and other questions they will make a survey--an examination--of the market. The survey most people are (22) with is the questionnaire; where a (23) --a specially selected group of people--are asked questions about products they use: and why they buy them. But market research techniques can be more complicated than this, (24) for example, a group of people discussing a subject, say, (25) hygiene, to find out if a new toothpaste will sell. Tests may be made by giving away (26) samples of the new product, or reactions to a brand name--the name of a product--may be studied to find out whether a new product will be (27) on the market. From the information (28) , the marketing companies can prepare their advertising campaign--the (29) plan.
There are two types of advertising--product and brand advertising. Product advertising tells people that a new invention or device is being sold. Perhaps a new design of typewriters with special (30) or a new pen that is easier to use. Brand advertising tells people there is a new name on the (31) . A product, what it does, and how it is made, could be the same as (32) , for example, soap powder, but its name is different. In the UK there are basically (33) two detergent, or soap companies which produce hundreds of brand names for powders that are really the same product.
选项
A、achievable
B、successful
C、adaptable
D、fruitful
答案
A
解析
转载请注明原文地址:https://jikaoti.com/ti/gLZYFFFM
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutcoherence.•Foreachquestion31—40writeonewordinthespaceonyourAnswerSheet.
•Readthearticlebelowaboutcoherence.•Foreachquestion31—40writeonewordinthespaceonyourAnswerSheet.
•Readthearticlebelowaboutcoherence.•Foreachquestion31—40writeonewordinthespaceonyourAnswerSheet.
•Readthefollowingarticleabout’Go-Fast’,acost-sayingprogrammeintroducedbythecarmanufacturerGeneralMotors,andthe
•Readthefollowingarticleabout’Go-Fast’,acost-sayingprogrammeintroducedbythecarmanufacturerGeneralMotors,andthe
•ReadthearticlebelowaboutIevelsOfmanagement.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreach
Thedifficultyofbalancingprofitsandsocialresponsibilityisveryapparentwhenyouconsiderenvironmentalissues.Consumers
Readthetextbelowaboutsupplychain.Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyincorre
Readthistexttakenfromanarticleaboutaccounting.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),m
—Youwillhearfiveanotherrecording.Eachspeakerisexpressingoneopinion.—Foreachrecording,decidewhatthemainideaea
随机试题
根据我国现行宪法和立法法的规定,下列选项中哪一行为构成违宪?()
甲公司向乙公司发出要约,欲以20万元的价格购买乙公司目前正在使用的一台设备并要求送货,为表明诚意,要约的有效期为2个月。但由于市场情况的变化,该种设备价格急跌。于是,甲公司便向乙公司发出通知,声称撤销要约。乙公司也发现了市场变化,在收到通知后马上向甲公司发
对废物产生环节要强化污染预防和全过程控制,推进()。
中国银监会提出的监管理念包括()。
社区工作的一个主要目标是使社区需要与( )互相协调配置。即一方面是资源能够得到充分运用,避免重复和浪费;另一方面也使社区居民能够尽快得到有效服务,并不断改善和提高服务质量。
货币供给增加使LM曲线右移,若要均衡收入变动接近于LM曲线的移动量,则必须()。
[2008年10月]直线y=x,y=ax+b与x=0所围成的三角形的面积等于1。(1)a=—1,b=2;(2)a=一1,b=一2。
PC机目前使用的大多数显示卡与VGA兼容,VGA标准的分辨率是【】,帧频是60Hz,每个像素有256种颜色可选。
下列关于单字母加密方法和多字母加密方法,说法不正确的是()。
在Excel某列单元格中,快速填充2011年~2013年每月最后一天日期的最优操作方法是:
最新回复
(
0
)