首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
admin
2014-04-27
41
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 16. ______in the Chinese market
Most of the career women enjoy high ability of 17. ______
The consumer groups are the career
women of the age between 18. ______and______
Chinese consumers usually buy the
articles of skin care, 19. ______and______
The consumption psychology of the
Chinese consumers is mostly for 20. ______and______purpose
Elements exerting influence on the brand: 21. ______and______
MKC should promote its products by the 22. ______of media propaganda
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Quantity (and) Quality
解析
转载请注明原文地址:https://jikaoti.com/ti/g9vYFFFM
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillheararadiointerviewwithaleadingindustrialistandbusinessconsultant,PhilipSpencer.Foreachquestion(23-3
Youwillhearanotherfiverecordings.Fivepeoplearegivingtheiropinionabouttheannualperformancereviewprocessintheir
Youwillhearfiveshortrecordings.Fivepeopleareexplainingwhytheyrejectedacandidateforajob.Foreachrecording,
Lookatthenotesbelow.Youwillhearamanagertellingacolleagueaboutwhathappenedinameeting.
•YouareAccountsManagerofSaab-ScaniaAP.Youfoundthatoneofyourcustomers,Cargill,hasnotpaidanoutstandingbill
—Readthearticlebelowaboutreportwritingandthequestionsontheoppositepage.—Foreachquestion13-18,markoneletter
—ReadthearticlebelowaboutCommonStockandPreferredStockandthequestions.—Foreachquestion13-18,markoneletterA,B,
•LookatthestatementsbelowandthefollowingcommentsbyMP3retailers.•Whichsection(A,B,CorD)doeseachstatement(1-
Readthearticlebelowaboutserviceproductionandthequestionsontheoppositepage.Foreachquestion(13-18),markonelette
•YouwillhearaboutaninterviewbetweenajournalistandMr.StevenJackson,GeneralManagerofSunnypack,Ltd.•Foreachq
随机试题
A.丙硫氧嘧啶B.甲硫氧嘧啶C.131ID.手术
历史文化遗产是一种()。
单独设立的泵站、沉淀池和清水池的外围不小于10m的区域内,其卫生要求与()相同。
某建筑公司承接阳光集团综合楼工程的施工任务,该工程于1995年5月15日开工建设,于1996年7月20日竣工验收交付使用。工程保修期为正常使用条件下,建设工程的最低保修期。2002年8月份,用户发现屋面大面积漏水,经调查,屋面漏水主要原因是施工单位在施工过
创办期刊须按规定报请()批准。
苏老师在进行“图片处理”一课的教学时,准备了微视频让学生课前自主学习。苏老师为学生们设计了如表1所示的课前自主学习任务单。问题:苏老师采用的微视频资源和自主学习任务单对学生的学习有什么作用?
RaeArmantrout,whohasbeenapoetryprofessorattheUniversityofCaliforniaSanDiego(UCSD)fortwodecades,haswonthe2010
设有基类定义: class Cbase { private: int a; protected: int b; public: int c; }; 派生类采用何种继承方式可以使成员变量b成为自己的私有
Ann:IlikewatchingoldmoviesandIthinktheyarethebest.Mike:【D1】______eventhoughthey’reinblackandwhite.Ithin
Nothingcan______theyoungmotherforthelossofherfavoritedaughter.
最新回复
(
0
)