创建一个品牌需要时间、金钱和市场知识。一些中国品牌以有竞争力的价位为后盾,已经挤进了国际市场,但同时也采用了其他战略。例如“海尔”——中国最著名的家用电器生产商,已经明显地从价格战略上转变过来,以产品质量、高效的销售和售后服务来进行竞争。

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问题     创建一个品牌需要时间、金钱和市场知识。一些中国品牌以有竞争力的价位为后盾,已经挤进了国际市场,但同时也采用了其他战略。例如“海尔”——中国最著名的家用电器生产商,已经明显地从价格战略上转变过来,以产品质量、高效的销售和售后服务来进行竞争。

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答案Building a brand takes time, money and market savvy. Some Chinese brands have nudged into the international market backed by competitive pricing, but have also utilized other strategies. For example, Haier, one of China’ s leading home-appliance producers, has obviously steered away from price, competing instead over product quality and an efficient distribution and after-sales service.

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