首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
The past year or two has tested the idea that all publicity is good publicity, at least when it comes to business. Undeserved bo
The past year or two has tested the idea that all publicity is good publicity, at least when it comes to business. Undeserved bo
admin
2015-02-09
46
问题
The past year or two has tested the idea that all publicity is good publicity, at least when it comes to business. Undeserved bonuses, plunging share prices and government bail-outs, among other ills, have aroused the anger of the media and public—and created a windfall for public-relations firms. The recession has increased corporate demand for PR, analysts say, and enhanced the industry’s status. "We used to be the tail on the dog," says Richard Edelman, the boss of Edelman. But now, he continues, PR is "the organizing principle" behind many business decisions.
PR has done well in part because it is often cheaper than mass advertising campaigns. Its impact, in the form of favorable coverage in the media or online, can also be more easily measured. Moreover, PR firms are beginning to expand into territory that used to be the domain of advertising firms, a sign of their increasing clout. They used chiefly to pitch story ideas to media outlets and try to get their clients mentioned in newspapers. Now they also dream up and organize live events, web launches and the like. "When you look at advertising versus public relations, it’s not going to be those clearly different," says Christopher Graves, the boss of Ogilvy Public Relations Worldwide. "It may be indistinguishable at some point where one ends and the other begins."
PR has also benefited from the changing media landscape. The withering of many traditional media outlets has left fewer journalists from fewer firms covering business. That makes PR doubly important, both for attracting journalists’ attention, and for helping firms bypass old routes altogether and disseminate news by posting press releases on their websites, for example.
The rise of the internet and social media has given PR a big boost. Many big firms have a presence on social-networking sites, such as Facebook and Twitter, overseen by PR staff. PR firms are increasingly called on to track what consumers are saying about their clients online and to respond directly to any negative commentary.
Perhaps the best indication of PR’s growing importance is the attention it is attracting from regulators. They are worried that PR firms do not make it clear enough that they are behind much seemingly independent commentary on blogs and social networks. In October America’s Federal Trade Commission published new guidelines for bloggers, requiring them to disclose whether they had been paid by companies or received free merchandise. Further regulation is likely. But that will not hamper PR’s growth. After all, companies that fall foul of the rules will need the help of a PR firm.
Richard Edelman’s statements indicate that
选项
A、his company is developing at a fast speed.
B、PR industry is facing a favorable opportunity.
C、all publicity is good publicity.
D、PR policy will overcome business difficulties.
答案
B
解析
根据Richard Edelman定位到第一段。Richard Edelman谈到公关行业以前是the tail on the dog(“狗尾”,意为“不重要、是摆设”),现在则是the organizing principle(组织原则),可以推知公关行业现在发展机遇良好,所以B项正确。
转载请注明原文地址:https://jikaoti.com/ti/esMRFFFM
0
考研英语一
相关试题推荐
______quiterecently,mostmothersinBritaindidnottakepaidworkoutsidethehome.
LatelyScanSoftwareSimplyflippingthroughabookmaynotseemlikethebestwaytoscanit,butaJapaneseresearchgroup
TheSouthPoleTravelsofStabilityItisnotquiteBenidormyet,butAntarcticahasbecomeanincreasinglypopulardestinat
Teachers’LaborCostandPostNegotiationThePresidentoftheWashingtonTeachers’Unionhastoldmembersthathehopesto
TheBrownFatHasAlreadyHelpedtoReduceWeightFormostpeople,fatisaburden.Itdoesn’treallymatterwhereitappear
SuriveintheGlobalEconomicErisisAboutone-thirdofAmericanswhoqualifyforpublicassistancehaven’tsignedup.That
TheFinanceInstabilityCausesaHugeHazardSincetheGreatRecessionbeganinDecember2007,Deere,theworld’slargestma
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
Youaregoingtoreadalistofheadingsandatextabouttherelationshipbetweenwomenandbusiness.Choosethemostsuitable
随机试题
下列哪一项不是甲状腺激素的生理作用
相兼脉
现场控制器与各类监控点的连接,模拟信号应采用()。
以下属于会计职业道德规范内容的有()。
关于基金职业道德,以下表述错误的是()。[2015年12月真题]
天空股份有限公司(以下简称天空公司)非常重视企业内部控制建设,黄河会计师事务所已接受委托对天空公司2008年度的内部控制进行审核。按照注册会计师执业准则第3101号的要求,黄河会计师事务所必须对天空公司的内部控制进行了解、测试和评价后才能出具内部控制审核报
受双重领导的机关向上级机关行文应当()。
请讲一件你做得不太成功的事。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
Scientistshavediscoveredthatteaisgoodforus.Ittastesgoodanditisrefreshing.Inrecent【11】studies,teahasbeenfoun
最新回复
(
0
)