•You will hear five short recordings. Five people are talking about their corporate culture. •For each recording, decide what ea

F: Well, our public relations meetings usually run very long-and boring. Our director, Mr. Moore would begin by briefing the items on his agenda: things like some research project, the launch of some website and the timeline for press releases. And then we’ll just go through them one by one. It’ll take probably three hours and I’ll just sit there and listen, dreaming about other things I could be doing with the time I spend at these meetings.

M: Our commercials are designed to sell our message, company, and product. We always try to appeal to their emotions in some way, because failing to do this might be the same as throwing money out the window. Our ads may or may not be creative, but we’d package some good creation in with a message that appeals to a strong need within our target audience. That certainly helps. Our ads resonate with our potential customers.