首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2018-04-17
25
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
According to the passage, the Empire Builder enjoyed an increase in ridership and profits because______.
选项
A、the attractiveness of its name and route was effectively advertised
B、it provided an exciting travel experience
C、its passengers could enjoy the great western outdoors
D、it was widely advertised in newspapers and magazines in Chicago and Seattle
答案
A
解析
原因就是was focused on in one ad:被很好地做广告了,故选A。
转载请注明原文地址:https://jikaoti.com/ti/e7jGFFFM
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
OneBritishschoolisfindingthatallowingchildrentolistentomusicoreventohavetheTVonwhilestudyingishelpingimpr
OneBritishschoolisfindingthatallowingchildrentolistentomusicoreventohavetheTVonwhilestudyingishelpingimpr
OneBritishschoolisfindingthatallowingchildrentolistentomusicoreventohavetheTVonwhilestudyingishelpingimpr
Onlyoneanimalcanwalk200mileswithoutstoppingoncetorest.Itwouldtakeapersontwodaysandtwonightstowalkthisfa
Apetisananimalthat【21】inyourhouse.OverhalfthefamiliesinNorthAmericaownpets.Themostpopular【22】axedogs,fisha
Thedeathnumberinthewreckwillbe______duetothebadweather.
EverycultureandeverycountryintheworldcelebratesNewYear,butnoteveryonedoesitthesameway.ThecountriesinNorth
ThereoncelivedapoortailorwhohadasoncalledAladdin,acareless,idleboy【21】woulddonothingbutplayalldaylongint
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedthat
Ontheanniversaryoftheartist’sbirth,VanGogh’sSunflowerswas【C1】______forjustunder£25millionatthefineartauctione
随机试题
下列物质中属于含氮类激素的是
外科急诊不适合做内镜检查的是
依照我国有关法律法规的规定,以下主体中可以向法院申请宣告破产的是:
根据《关于清理规范工程建设领域保证金的通知》(国办发[2016]49号),对保留的(),推行银行保函制度,建筑业企业可以银行保函方式缴纳。
建筑公司应在( )起诉。关于回避申请的提出和决定,下列说法错误的是( )。
下列不属于投资银行在证券二级市场上扮演的角色的是()。
2×21年9月1日,A公司因欠B公司货款800万元到期无法偿还,遂与B公司签订债务重组协议。协议约定:A公司发行100万股普通股偿还所欠B公司的全部货款。A公司发行的股票的面值为每股1元,市价为每股6元,为发行股票另支付佣金、手续费10万元。B公司已为该项
Thescientistwhowantstopredictthewaywhichconsumerswillspendtheirmoneymuststudyconsumerbehavior.Hemust【B1】____
“企业系统规划方法”和“信息工程”都推荐建立表示数据类(主题数据库)和过程之间关系的CU矩阵M。其中若第i号过程产生第k号数据类,则材Mik=C;若第j号过程使用第k号数据类,则材Mjk=U。矩阵M按照一定的规则进行调整后,可以给出划分系统的子系统方案,并
Couldyouplease______whyyoucan’tcometoattendthemeeting?
最新回复
(
0
)