首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It carried many more advertisements. B、George Grune joined it as an ad salesman. C、Several hundred of its employees got fired.
A、It carried many more advertisements. B、George Grune joined it as an ad salesman. C、Several hundred of its employees got fired.
admin
2019-03-08
33
问题
[22-1] Shortly after he took over the Reader’s Digest Association in 1984, George Grune unlocked the company’s boardroom and announced that the room was now open to the employees. It was a symbolic act, indicating that under Grune’s leadership, Reader’s Digest was going to be different. True to his words, Grune has shaken up the culture here. [22-2] To get an idea of the culture we are talking about, considered the boardroom Grune opened up, it has artworks that any museum in the world would want to collect, paintings by many world-famous artists like Monet and Picasso. Its headquarters houses some 3,000 works of art. The main building is topped with a Georgian Tower with four sculptures of the mythical winged horse, the magazine’s corporate logo. It sits on 127 acres of well-trimmed lawns. The editors’ office used to be occupied by founder Dewitt Wallace, who along with his wife, Lila Acheson Wallace, launched Reader’s Digest in 1922 with condensed articles from other publications. It has become the world’s most widely-read magazine, selling 28 million copies each month in 17 languages and 41 different editions. [23] The Wallaces, both children of church ministers, had clearly defined formula for their little magazine. As Reader’s Digest was originally subtitled, articles were to be short, readable and uplifting. Subjects were picked to inspire or entertain. The Wallaces didn’t accept advertising in the US edition until 1955. And even then they didn’t allow any ads for cigarettes, liquor or drugs. The Wallaces also had a clear sense of the kind of workplace they wanted. [24] It started as a mama and papa operation and the childless Wallaces always considered employees to be part of their family. Employees still tell stories of how the Wallaces would take care of the employees who had met with misfortunes and they showered their employees with unusual benefits, like a turkey on Thanksgiving and Fridays off in May. This cozy workplace no longer exists here. [25] The Wallaces both died in their 90s in the early 1980s. George Grune, a former ad salesman who joined the Reader’s Digest in 1960 has his eye focused on the bottom line. In a few short years, he turned the magazine on its head. He laid off several hundred workers, especially hard hit where the blue- and pink-color departments such as subscription fulfillment.
Questions 22 to 25 are based on the recording you have just heard.
22.What did George Grune do in 1984?
23.How did the Wallaces define the formula for Reader’s Digest?
24.What do we learn about the founder of Reader’s Digest, Dewitt Wallace?
25.What change took place in Reader’s Digest after the Wallaces’ death?
选项
A、It carried many more advertisements.
B、George Grune joined it as an ad salesman.
C、Several hundred of its employees got fired.
D、Its subscriptions increased considerably.
答案
C
解析
浏览四个选项,根据选项中出现的advertisements,salesman,employees,got fired,subscriptions increased等词可以推测,该题应该和杂志有关,可能涉及杂志的宣传推广、盈利、订阅量等内容。题干问的是华莱士夫妇去世后,《读者文摘》发生了什么改变。讲座中提及,20世纪80年代初,90多岁的华莱士夫妇双双去世。乔治-格鲁恩过去是广告推销员,于1960年加入《读者文摘》,他十分关注杂志的盈亏底线。短短几年,杂志公司发生了巨变。他裁掉了几百名工人,特别是诸如负责订阅量的蓝领和粉领工人。这说明他大幅裁员,故答案为C(几百名员工被裁掉)。讲座提到,华莱士夫妇在世的时候直到1955年才接受刊登广告,但是不会刊登任何香烟、酒或毒品的广告,A项(杂志刊登了更多的广告)并不是华莱士夫妇去世后才发生的改变,不符合讲座内容,故排除。乔治-格鲁恩过去是销售员,后来接管了《读者文摘》杂志公司,B项(乔治-格鲁恩作为一名销售员加入公司)不符合讲座内容,故排除。D项(杂志订阅量大增)在讲座中并未提及,故排除。
转载请注明原文地址:https://jikaoti.com/ti/dUSFFFFM
0
大学英语六级
相关试题推荐
A、Bychangingthespeedofspeaking.B、Byusingdifferentdialects.C、Bychangingthetoneatthepropertime.D、Bymakingfaces
AreyourFacebookfriendsmoreinterestingthanthoseyouhaveinreallife?Hashigh-speedInternetmadeyouimpatientwithslo
Itisafamiliarscenethesedays:employeestakingnewlylaid-offco-workersoutforaconsolationdrink.Butwhichsidedeserv
Thelocaleducationauthoritycompiledalistof"potentialsecurityproblems"oncampuslastweek.Theyincludefireaccidents,
A、Asoftcloth.B、Mineraloil.C、Thelittlefinger.D、Acottonswab.B录音提到NIH的专家们介绍了一些清除过多耳垢的方式,其中就有使用矿物油(mineraloil)来软化耳垢,因此选B
A、Totrysomethingdifferent.B、Totravelandmeetpeople.C、Tolearndifferentculture.D、Tosavemoney.B女士问男士搭便车是为了省钱还是出于别的原因
A、Thoseofasmallsize.B、Thosethatarewellmanaged.C、Thoserunbywomen.D、Thosefullofskilledworkers.A浏览四个选项,根据选项中出现的s
A、Morestructuredtechniquesmakepeopledeeplyrelaxed.B、Meditationistheonlywayleadingtorelaxation.C、Progressivemuscl
Throughoutevolution,humanshavebeenactive.Ourancestorschasedpreyashunter-gatherersand【C1】______frompredators.Morer
A、Subjective.B、Objective.C、Ambiguous.D、Changeable.B
随机试题
女,40岁。颈前区肿块15年,近年来易多汗、心悸,渐感呼吸困难。体检:晨起心率110次/分,血压120/60mmHg;无突眼,甲状腺Ⅲ度肿大,结节状,心电图示:窦性心律不齐。初步诊断最可能的是()
A.病毒性肝炎后肝硬化B.乙醇性肝硬化C.原发性胆汁性肝硬化D.淤血性肝硬化E.血吸虫病性肝纤维化最易并发原发性肝癌的是
急性胰腺炎时低血钙程度与临床严重程度呈反比。
王红,神经内科一名护士,能及时发现病人病情变化并正确地给以处理,说明该护士
夹套管安装工程中,在对联苯热载体夹套的外管进行强度和严密性试验时,可以使用的试验介质为( )。
机床的抗振性与()有关。
在标准法的几大业务条线中,β系数等于18%的业务条线是()。
下列属于销售与收款循环中的业务活动的有()。
对查封、扣押的场所、设施或者财物,行政机关应当妥善保管,不得使用或者损毁,期间发生的保管费用由()承担。
假设系统中有三类互斥资源R1、R2和R3,可用资源数分别为8、7和4。在T0时刻系统中有P1、P2、P3、P4.和P5五个进程,这些进程对资源的最大需求量和已分配资源数如下表所示。在T0时刻系统剩余的可用资源数分别为(24)。如果进程按(25)序列执行,那
最新回复
(
0
)