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  3. Historians have only recently begun to note the increase in demand for luxury goods and services that took place in eighteenth-c

Historians have only recently begun to note the increase in demand for luxury goods and services that took place in eighteenth-c

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问题     Historians have only recently begun to note the increase in demand for luxury goods and services that took place in eighteenth-century England. McKendrick has explored the Wedgwood firm’s remarkable success in marketing luxury pottery; Plumb has written about the proliferation of provincial theater, musical festivals, and children’s toys and books. While the fact of this consumer revolution is hardly in doubt, three key questions remain: Who were the consumers? What were their motives? And what were the effects of the new demand for luxuries?
    An answer to the first of these has been difficult to obtain. Although it has been possible to infer from the goods and services actually produced what manufacturers and servicing trades thought their customers wanted, only a study of relevant personal documents written by actual consumers will provide a precise picture of who wanted what. We still need to know how large this consumer market was and how far down the social scale the consumer demand for luxury goods penetrated. With regard to this last question, we might note in passing that Thompson, while rightly restoring laboring people to the stage of eighteenth-century English history, has probably exaggerated the opposition of these people to the inroads of capitalist consumerism in general; for example, laboring people in eighteenth-century England readily shifted from home-brewed beer to standardized beer produced by huge, heavily capitalized urban breweries.
    To answer the question of why consumers became so eager to buy, some historians have pointed to the ability of manufacturers to advertise in a relatively uncensored press. This, however, hardly seems a sufficient answer. Mckendrick favors a veblem model of conspicuous consumption stimulated by competition for status. The "middling sort" bought goods and services because they wanted to follow fashions set by the rich. Again, we may wonder whether this explanation is sufficient. Do not people enjoy buying things as a form of self-gratification? If so, consumerism could be seen as a product of the rise of new concepts of individualism and materialism, but not necessarily of the frenzy for conspicuous competition.
    Finally, what were the consequences of this consumer demand for luxuries? McKendrick claims that it goes a long way toward explaining the coming of the Industrial Revolution. But does it? What, for example, does the production of high-quality pottery and toys have to do with the development of iron manufacture or textile mills? It is perfectly possible to have the psychology and reality of a consumer society without a heavy industrial sector.
    That future exploration of these key questions is undoubtedly necessary should not, however, diminish the force of the conclusion of recent studies: The insatiable demand in eighteenth-century England for frivolous as well as useful goods and services foreshadows our own world.
In the first paragraph, the author mentions McKendrick and Plumb most probably in order to
选项 A、contrast their views on the subject of luxury consumerism in eighteenth-century England
B、indicate the inadequacy of historiographical approaches to eighteenth-century English history
C、give examples of historians who have helped to establish the fact of growing consumerism in eighteenth-century England
D、support the contention that key questions about eighteenth-century consumerism remain to be answered
答案C
解析 细节推断题。根据题干中的关键词McKendrick and Plumb定位在首段的第二句。由于该句和首段第一句之间存在例证的关系，故考生应针对首段首句进行认真理解。原文首句中的Historians，eighteenth—century England与选项C为重现，the increase与选项C中的growing对应，demand forluxury goods and services被选项C概括为consumerism，故答案为C。考生要学会识别句子之间的关系。
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