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  3. How to set prices The methods adopted in price setting are crucial to any business. When setting prices, remember costs will

How to set prices The methods adopted in price setting are crucial to any business. When setting prices, remember costs will

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问题                         How to set prices
    The methods adopted in price setting are crucial to any business. When setting prices, remember costs will very likely be【C1】______than you expect. Examples of additional costs that have not been anticipated【C2】______ translation costs, tariffs, regulations and protecting your intellectual property.
    You should also build【C3】______ your prices the likelihood that there will be changes to agreements and contracts. The Chinese have flexible attitudes to these and they【C4】______their partners to be the same.
    One New Zealand exporter to China advises that the China price may need to be higher【C5】______elsewhere because of the number of【C6】______ costs faced after products leave the importer.
    You should also【C7】______for the fact that it will almost certainly take longer than you expect to get your product or service into the market in China.
    Watch for exaggerated first orders. When you offer a price based on a high number, the Chinese can come in with【C8】______low first order, resulting【C9】______a non-profitable sale. You【C10】______base your price on the agreed order, or use a scale of prices.
    Don’t start out with your ’best【C11】______’ in negotiations—leave yourself 【C12】______room to move on price.
【C1】
选项 A、higher
B、lower
C、better
答案A
解析 本题考查语法。根据后文提到：“会有之前没有预料到的额外成本的存在，所以在制定价格时需要牢记成本会比预期的高。”A项“高于”符合题意，B项“低”，放在此处，与文意相悖，错误，C项“更好”不符合文意，故答案为A。
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