首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most important step in developing an effective campaign, and the step which must come before all others, is to define the ob
The most important step in developing an effective campaign, and the step which must come before all others, is to define the ob
admin
2010-11-02
46
问题
The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors? Does it seek to acquire a company abroad? Is a new product to be introduced?
Are new government regulations threatening the company’s profitability? Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect.
Note that we have spoken of "an objective," not a set of objectives. One cannot create at favorable climate among the financial community, emphasize one’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing.
After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective.
The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing an advertisement for printing in a newspaper as opposed to a magazine. Magazine advertising in turn is not one unified field, for there are many different types of magazines and journals directed to entirely different audiences.
The fourth and last step is to find a suitable creative approach. If the objective is to develop a receptive climate among the financial community, for example, it would be a mistake to work with too much illustration and too few detailed data, too many clever words and too few facts and figures. In a campaign aimed at fixing in the consciousness of the general public an image of the company as a progressive and innovative leader in its field, on the other hand, it might be appropriate to emphasize dramatic illustrations and not take the chance of boring the audience with facts.
It can be inferred from the third paragraph that ______.
选项
A、one objective will confuse the selected audience
B、a get of objectives will help to attract new employees
C、one objective will make the selected audience know what to do
D、a set of objectives will help the selected audience know more about the campaign
答案
C
解析
推理判断题。文章第三段强调要确定一个明确的目标,而不是很多目标,这样才不会使听、众迷惑不解,故答案为C。
转载请注明原文地址:https://jikaoti.com/ti/cOZFFFFM
0
大学英语六级
相关试题推荐
IfyouhadtosumuptheproblemsofAmericanhealthcarintwowords,theywouldbe"cost"and"coverage".Thecountryspends1
A、TryingtoletMarkknowabouthisproblem.B、HelpingMarkrelaxandbemorecomfortableinagroup.C、Waitingfifteenminutes
PassageOneAmazonrainforest,normallyoneoftheworld’swettestregions,showstheweathercycleisswingingtooneextr
PassageOneAmazonrainforest,normallyoneoftheworld’swettestregions,showstheweathercycleisswingingtooneextr
TheTruthaboutLyingI’vebeenwantingtowriteonasubjectthatintriguesandchallengesme:thesubjectoflying.I’vef
A、Ontheitem.B、Inthestore.C、Onthewindow.D、Onthestall.A
Notlongago,mosthistorianshadtobetravelers.【C1】______writtenaccountsofhistoricalevents,theyhadtotraveltothepl
Lookatyourwatchforjustoneminute.Duringthatshortperiodoftime,thepopulationoftheworldhadincreasedbyeighty-fi
A、Morethan20minutes.B、Morethan18minutesC、Lessthan6minutes.D、Lessthan12minutes.D
A、Theairiscontaminated.B、Peoplethereareexhausted.C、It’stoowindyforswimming.D、Thebeachesaredirty.A
随机试题
临床见咯血,心烦,身热,舌红绛者,诊断为
微分方程是()
8岁小儿,晨空腹注射乙脑疫苗,注射中出现头晕、心慌、面色苍白、出冷汗,心跳加快,应考虑
理中丸与四君子汤中相同的药物是
施工企业法定代表人甲超出公司章程的规定权限与钢材经销商乙订立了价值800万元的钢材采购合同。钢材经销商乙由于不了解施工企业的内部规定,因而并不知情甲超出公司章程的规定权限。则该买卖合同()。
幼儿大脑机能的发展,主要表现在大脑皮质的()机能上。
建构主义学习理论的基本观点及其评价。
人在世上都离不开朋友,但是,最忠实的朋友【131】自己,就看你是否善于做自己的朋友了。要能够做自己的朋友,你就【132】比外在的自己站得更高,看得更远,【133】才能够从人生的全景出发给他【134】提醒、鼓励和指导。事实【135】,在我们每个人身上,除了外
Whatdoesthewomanwanttodo?
_____tofindtheproperjob,hedecidedtogiveupjob-huntinginthiscity.
最新回复
(
0
)