2. 外语
  3. Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what

Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what

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问题     Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific groups of people, such as teenagers, high-income groups, or senior citizens. Marketing research also investigates distribution systems, pricing, promotion, product design, packaging, brand names, and almost every aspect of the seller-buyer relationship.
    Marketing research is divided into number of sub-areas. Advertising research attempts to find out the effectiveness of advertising. It also seeks to learn the best media for advertising specific products: television, newspapers, radio, magazines, billboards, and others. Market analysis tries to identify and measure markets for specific products and to estimate sales potential. Markets may be differentiated by population groups or by geography. Some types of clothing are more likely to sell in Florida and California than in the northern Midwest. Some cosmetics(化妆品)will appeal more to black customers than to white customers. Performance analysis helps a company learn how well it is meeting its goals of sales and profits. Product research covers the whole area of new-product development. Marketing research is an expensive undertaking, and its costs are built into the prices of products.
According to the last paragraph, the cost of marketing research______.
选项 A、is supplied by the producer and seller together
B、is met by increasing the price of the product
C、is too expensive to be met only by the producer
D、is high but the price of the product should be kept low
答案B
解析 本题为事实细节题，提问的是根据最后一段，关于市场调研的费用下列哪项的论述是对的。最后一句明确指出市场研究的费用要加到产品价格中。也就是说，靠提高产品价格来抵消这一支出。四个选项中只有B)与此意相符，为正确答案。
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