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Health club customer research Name: Daniel Taylor Occupation: 【L1】________ Age group: 【L2】
Health club customer research Name: Daniel Taylor Occupation: 【L1】________ Age group: 【L2】
admin
2022-09-09
83
问题
Health club customer research
Name: Daniel Taylor
Occupation: 【L1】________
Age group: 【L2】________
Type of membership: 【L3】________
Length of membership: 【L4】________years
Why joined: Recommended by a【L5】________
Visits to club per month: Eight (on an average)
Facility used most: 【L6】________
Facility not used (If any): Tennis courts
(because reluctant to【L7】________)
Suggestions for improvements: Have more【L8】________
Install【L9】________in the gym
Other suggestions: Open the【L10】________later at weekends
【L3】
M:Oh, excuse me, I wonder if you’d have the time to take part in some market research?
W:Umm... What’s it about?
M:About this club and your experiences and opinions about being a member. It’ll take less than five minutes.
W:Oh... OK then... as long as it’s quick.
M:Can I start by taking your name?
W:It’s Daniel Taylor.
M:Is that T-A-Y-L-O-R?
W:Yes.
M:Great, thanks... And what do you do for a living?
W:Well,
I’m an accountant
but I’m between jobs at the moment.
M:
I understand, but that’s the job I’ll put down on the form
. And would you mind my asking which age group you fall into? Below thirty, thirty-one to fifty and above.
W:
Over fifty...
I think we can safely say.
M:Great, thanks. And which type of membership do you have?
W:Sorry, I’m not sure what you mean? Do you mean how long...?
M:No, is it a single person membership...?
W:Oh right...
no, it’s a family membership.
M:Thanks and how long have you been a member?
W:Oh... let me see... I was certainly here five years ago... and it was probably two to three years more than that...
M:Shall I put down eight?
W:I remember now...
it’s nine...
definitely... sorry.
M:No problem... I’ve got that. And the last question in this first part is, what brought you to the club?
W:Sorry...?
M:How did you find out about the club? Did you see any ads?
W:Well, I did actually but I have to say I wasn’t really attracted to the club because of that. It was through word of mouth.
M:So you were recommended by a friend?
W:
Actually my doctor...
I’d been suffering from high blood pressure and he said the club was very supportive of people with that condition, so I signed up.
M: Great... thanks.
选项
答案
Family membership
解析
注意这里出现了改口,一开始女士是说oh right,但no后面的才是正确答案。
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