2. 外语
  3. MEMO To: All employees From: Frank Palmer, CEO Date: October 3 Subject: Budgeting for marketing We will need annual revenues of

MEMO To: All employees From: Frank Palmer, CEO Date: October 3 Subject: Budgeting for marketing We will need annual revenues of

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问题                                     MEMO
To: All employees
From: Frank Palmer, CEO
Date: October 3
Subject: Budgeting for marketing
We will need annual revenues of more than $3,000,000 to support our marketing plan. Currently, an average of 5.0% of our total sales is used for marketing expenses. We need to increase that amount from this year. It is our belief that strong marketing will make us more competitive.
Our rival, Poliris Corp., has increased their revenues by investing more into marketing. However, we will not invest more in marketing activities if our revenues decrease. According to our analysts, we can anticipate at least a 3% rise next quarter.
Please send me any questions, comments or suggestions you might have about this matter by e-mail at palmer@nova.com.
To: Frank Palmer
From: Karen Livingston , Human Relations Director
Date: October 4
Subject: Budgeting for marketing
Dear Frank Palmer,
I have a question about the memo you sent out. How often will revenues be tracked? I believe that we need to keep track of how much revenue increase we will have as a result of this new marketing budget plan. We also need to consider our fixed costs such as salaried staff. I believe this plan will require more staff, so we should be considering those extra costs.
I’d like to go over these points, as well as other issues in relation to the staff, with you in person. Please let me know if you are available for a meeting on Friday. I’m meeting with a client in the morning, so the afternoon would be best.
                                                                               Regards,
                                                                        Karen Livingston
What is the purpose of the memo?
选项 A、To set up a meeting to discuss the budget
B、To tell employees about money for marketing
C、To ask the employees for comments about the budget
D、To alert the employees about hiring more staff
答案B
解析 (第一篇文章)通知的目的一般都会出现在文章前半部分。文中We need to increase that amount from this year．(我们要从今年起增加数额。)是通知目的。选项(B)To tell employees about money for marketing(告知职员有关营销费用的事宜)是对原文内容的同义变形，故为正确答案。
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