首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Developments of American ads. B、Slogans and trademarks in ads. C、Benjamin Franklin’s advertising technique. D、Wonders for sale
A、Developments of American ads. B、Slogans and trademarks in ads. C、Benjamin Franklin’s advertising technique. D、Wonders for sale
admin
2012-12-13
60
问题
Advertising as we know it today did not begin in the United States tmtil after the Civil War. Before that advertising had consisted mainly of small paragraphs in which a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising", partly because he used the modern copywriting technique of emphasizing the rewards derived from using a product, rather than simply talking about the product itself.
The 19th century is also the period in which trademarks and slogans were born. Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for a product may only be used by that particular company. For instance, the trademark of RCA Victor Company is a picture of an old, old record player with a dog listening to the record; it appears in most RCA ads and on most of their products.
Slogans and trademarks are still widely used in modern advertising, but generally the approach has become more scientific. With hundreds of products that are nearly identical, an advertiser must somehow make his product look different, even if it really isn’t. It has been said that the two most important words in advertising are "free" and "new". The middle class American usually assumes that if a product is new, it is always better; and when people aren’t buying a product, calling it "new" often does wonders for its sales.
选项
A、Developments of American ads.
B、Slogans and trademarks in ads.
C、Benjamin Franklin’s advertising technique.
D、Wonders for sales.
答案
A
解析
转载请注明原文地址:https://jikaoti.com/ti/aaPFFFFM
0
大学英语四级
相关试题推荐
Mycarwon’tstartbecausetheenginehas.Wouldyouliketogivemealift?
ItseemsmoreandmoreAmericanswantschoolstoteachforeignlanguagestochildrenyoungerthanfiveyearsold.Themost【S1】__
A、Refinetheirinterviewingtechniques.B、Arrangetheirworkschedules.C、Selectappropriatecourses.D、Writecoverletters.A选项
A、Inalibrary.B、Inanelevator.C、Inahospital.D、Atarailwaystation.C对话中男士提到theoperatingtheatre(手术室),[C]中的hospital与此对应,
A、Bemorecarefulaboutwhattheyadvertise.B、Advertisemorefortheirproducts.C、Spendlessmoneyonadvertising.D、Usenewa
Atsometimeinyourlifeyoumayhaveastrongdesiretodosomethingstrangeorterrible.【C1】______,chancesarethatyoudon
Atsometimeinyourlifeyoumayhaveastrongdesiretodosomethingstrangeorterrible.【C1】______,chancesarethatyoudon
A、Theyweresurprisedattheflavors.B、Theycouldfindfoodtheyknowandlove.C、TherewasatleastoneChineserestaurantin
A、Gettheuniversity’sapprovalinadvance.B、FollowSusan’sadviceabouttravelingabroad.C、TakemoreFrenchcoursestoimprov
Eachforitsownreason,thestudyofresidentialmobilityhasbeenaconcernofthreedisciplines:sociology,economics,andge
随机试题
当消费者收入上升时,某种农产品需求量反而下降,表示()。
A.thathisteammatescannothelpadmiringhimB.thatheisoftenyelledatbythecoachC.whocanplaybasketballsowellD.
患者,男,60岁,全血细胞减少,脾肋下1cm,骨髓增生活跃,原始粒细胞0.08,早幼粒细胞0.10,环状铁粒幼红细胞0.05,最大可能的诊断是()
A.氧需不超过氧上限B.氧需几乎等于氧上限C.氧需超过了氧上限D.氧需几乎等于氧债E.氧需不超过氧债属于中等强度作业的是()
A.先兆流产B.难免流产C.稽留流产D.不全流产E.完全流产发生弥散性血管内凝血的流产是
党和国家非常重视文化建设,文化制度一直是我国宪法的重要内容。以下事例中,能体现我国宪法对文化制度规定的是哪一项或哪几项?()
编制招标工程标底的方法很多,按其所用的基础数据不同,可分为以()为基础编制等。
某企业采用成本与可变现净值孰低法对存货进行期末计价,成本与可变现净值按单项存货进行比较。2002年12月31日,甲、乙、丙三种存货的成本与可变现净值分别为:甲存货成本10万元,可变现净值8万元;乙存货成本12万元,可变现净值15万元;丙存货成本18万元,可
甲投资设立信达个人独资企业,委托乙管理企业事务,授权乙可以决定20万元以下的交易。乙以信达企业的名义向丙购买了30万元的商品,丙不知甲对乙的授权限制,依约供货。信达企业未按期付款,由此发生争议。下列表述中,符合法律规定的是()。
前言语阶段
最新回复
(
0
)