Memorandum To: Mark Philips From: Jenny Hobbes Date: May6, 2009 Subject: Diet Crus Market Research A market

Philips: Hello, sally?
Porter: Speaking.
Philips: Mark Philips here. I’ve just had a memo from Jenny Hobbes about Diet Crus.
Porter: Again? I thought we’d taken the decision about that a year ago.
Philips: Well, she’s pointed out that there are about ten different brands on the shelves in the south-east at the moment. When we talked about it before there were only two or three.
Porter: Yes, the market was very slow. I still don’t think people are really interested in diet drinks, since there are so many things labeled as “diet”.
Philips: Well, er, I just thought you could check out the figures with, er, Daisy. I think she could get hold of a market survey.
Porter: All right, I’ll see what she comes up with.