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  3. Newspapers are not nearly as popular today as they were in the past. There are not very many people who seriously read a newspap

Newspapers are not nearly as popular today as they were in the past. There are not very many people who seriously read a newspap

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问题     Newspapers are not nearly as popular today as they were in the past. There are not very many people who seriously read a newspaper every day. Most people read only the sports pages, the advice or gossip columns, the comics, and perhaps the classified advertisements. Most people don’t take the time to read the real news. Newspaper editors say that their readers are lazy. They say they have to trick people into reading the news. They attempt to catch the reader’s interest with pictures and exciting headlines. These techniques are used on the front page because it is the first thing you see when you pick up the paper. The first page attracts attention and encourages the reader to look through the rest of the paper. This is why editors always look for a good first page story and headlines that make you stop and look. If the headline is horrible enough or frightening enough or wild enough, perhaps you will go on to read the rest of the story. Just the same, there are a lot of people who do not even read the front page anymore. They may read the headlines, but that is all. Then they turn to the sports page, or comics, or advertisements. It seems that people do not want the news from a newspaper anymore. They say they get the news on the television now.
    More people watch television news because it is easier and. more interesting than reading a newspaper. What about you? Do you read news from a newspaper? Do you watch the news on television? Do you think it easier to get the news from television? Do you listen to the radio? Or do you even care about news at all? Would you mind if there were no news?
Editors think the important part of the paper is_________.
选项 A、the headlines
B、the sports page
C、the front page
D、the classified advertisements
答案C
解析 根据第一段中第八句：“These techniques are used on the front page because it is the first thing you see when you pick up the paper．”可知，这些技术(图片和令人激动的标题)一般都用于头版，因为头版是读者最先看到的，因此可吸引读者继续看下去。故选C。
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