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外语
A、Sales increases in global markets. B、Consumers increase in global markets. C、More famous brands make more profits. D、People bo
A、Sales increases in global markets. B、Consumers increase in global markets. C、More famous brands make more profits. D、People bo
admin
2016-07-29
236
问题
Financially speaking, makeup can be a burden. By one estimate, a woman in the US will spend an average of $15,000 on makeup in her lifetime. The fact is that the ingredients in these products often account for no more than 15% of the cost, according to Randy Schueller. a cosmetic chemist who has been in the beauty business for more than 30 years.
What people are mainly paying for is marketing, packaging, and brands. That’s why lipstick, for example, which is mostly wax, oil, and pigments, routinely costs more than $20 a tube at a department store makeup counter.
Schueller says that, because ingredients are such a small share of the cost, "price does not really relate to quality when it comes to cosmetic products."
In fact, packaging has become such a focus in the industry that there are actually awards given out for it.
Where the makeup is sold matters, too. It’s a form of marketing in itself, which is evident when you consider the difference between upscale brands carried at retailers such as Sephora and Ulta and mass-market brands sold at drugstores.
Karen Grant, the global beauty industry analyst at research firm NPD, says they’re two different models, and consumers pay for that difference. At higher-end stores, you "pay for the display areas and the people who are helping to sell the product, whereas in a mass environment it can be sealed up behind a package and sit on a shelf," she says. High-end shops also often make tester items available, and may accept returns even on used items. It simply costs a retailer more to be profitable in that environment, and those costs are factored into the price tags on the products.
There’s evidence that consumers are buying into famous brands at increasing rates. Sales in the global cosmetics market are rising to $56.9 billion last year, according to Euromonitor and are expected to keep growing. But it’s not because the price of makeup is getting more expensive. In fact, it hasn’t.
What should a consumer do? Know what you’re looking for. If you want a lipstick that will last, then go with one designed for that. But don’t assume that more expensive means better. More than anything else, what the price of makeup simply reflects is the price that you’re willing to pay for it.
20. What do we learn about Randy Schueller according to the speaker?
21. What is Randy Schueller’s conclusion about ingredients as a small share of the cost?
22. What is the evidence of more and more consumers buying into famous brands?
选项
A、Sales increases in global markets.
B、Consumers increase in global markets.
C、More famous brands make more profits.
D、People bought more expensive makeup.
答案
A
解析
问题要求我们找出具体例子,证明消费者更加青睐知名化妆品品牌。录音中提到有证据显示越来越多的消费者购买知名化妆品品牌,然后给出例证:去年化妆品市场全球销售额上升到5690亿美元。接着解释.销售额的提升并不是因为化妆品价格提升了。那就只能证明购买知名化妆品的消费者越来越多了。A项与之表述一致,因此是正确答案。题目问购买知名化妆品牌的消费者人数增加的证据,B项“全球市场消费者人数增加”只是消费者整体人数增加的表现,不是证明知名化妆品消费者人数增加的证据:C项“更多的知名品牌获得了更多的利润”在文中并无提及:D项“人们买更贵的化妆品”也不是题目要求给出的证明案例(evidence)。所以不选。
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大学英语六级
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