首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2010-02-20
36
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesman ship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eyeontheconsumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
What does the restoration of the Classic Coke best illustrate?
选项
A、Traditional goods have a stronger appeal to the majority of people.
B、It takes time for a new product to be accepted by the public.
C、Consumers with conservative tastes are often difficult to please.
D、Products must be designed to suit the taste of the consumer.
答案
D
解析
细节推理题。本题考的是所举的例子说明了什么问题。这个例子在原文的最后一段,那么我们只要找出这一段的主题句即可。通过阅读本段可知,主题句是“successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers”,而选项D)正好符合此句。所以答案为D)。
转载请注明原文地址:https://jikaoti.com/ti/Y9zFFFFM
0
大学英语四级
相关试题推荐
Jacksondidn’tjustgotohisbrotherandgetsomemoneybecause______.Aweekafterhehadwrittentohisbrother,Jacksonbe
TheBritishpredecessorshavebeendisplacedorannihilatedbywavesofinvaders.Theisland"Celtic"identitywasinventedin
A、TowinovercontrolofKenyafromtheGermans.B、TotakestrategicresourcesfromKenya.C、TocontrolKenyabeforeallothers.
A、Shewantsthemantolistentotheinstructionsandobserve.B、Shewantsthemantowatchwhilesheperformstheoperations.C
Howeverimportantweregardschoollifetobe,thereisnodenyingthefactthatchildrenspendmoretimeathomethaninthecl
A、TheycontributetothemodernizationofAmericanfarms.B、Theyhelptoincreasethestategovernments’revenue.C、Theyprovide
A、Financialinvestments.B、Personalhobbies.C、Recreationalfees.D、TrafficFares.AWhatadditionalexpensesdoherrateincreas
A、Attheairport.B、Inanoffice.C、Inashop.D、Inacar.AM:Letmecarrythatforyou.Itlookslikeyou’veboughtalotofg
Collegeaccommodationusuallyconsistsofasingleroom,andprovidesbothmealsandlinen.Aswellasthebasiccollegereside
AphroditelovedAdonismorethanshedidtoheaven,forhewasabrisk,lovelyyounghunter.SheabandonedherresidenceatOlym
随机试题
数据库技术的根本目标是()。
语言符号具有可变性的根本原因在于语言符号的()
阅读庄子《秋水》中的一段文字,然后回答小题。秋水时至,百川灌河,泾流之大,两溪渚崖之间,不辩牛马。于是焉河伯欣然自喜,以天下之美为尽在己。顺流而东行,至于北海,东面而视,不见水端。于是焉河伯始旋其面目,望洋向若而叹。河伯为什么会“旋其面目,望
Duringthepast30yearsorso,healthcarehasincreasinglybecomeaformofbusiness.Inaddition,theenvironmentsurroundin
对一建筑高度为118m的综合楼的电气消防设计中的下列问题作出正确选择。当屋顶设消防救护用直升机停机坪时,下列不符合要求的措施包括()。
运用单式记账法记录经济业务,可以反映每项经济业务的来龙去脉,可以检查每笔经济业务是否合理、合法。()(3.2)
为了加强国家赔偿费用管理,保障公民、法人和其他组织享有依法取得国家赔偿的权利,促进国家机关依法行使职权,根据(),制定了《国家赔偿费用管理条例》。
TheprofessortalkedtoAmericanandBrazilianstudentsaboutlatenessinbothaninformalandaformalsituation:lunchwitha
系统性故障造成20%~60%的集中的基础、核心、关键的应用系统不可用且在12h内不可恢复是()。
VisitorstoBritainmayfindthebestplacetosamplelocalcultureisinatraditionalpub.Butthesefriendlyhostelriescanb
最新回复
(
0
)