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  3. The time-honored lamp and lantern business in Pingyao County, Shanxi province was popular back when there were large festivities

The time-honored lamp and lantern business in Pingyao County, Shanxi province was popular back when there were large festivities

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问题     The time-honored lamp and lantern business in Pingyao County, Shanxi province was popular back when there were large festivities or celebrations and corporations, institutions and government offices needed lanterns to decorate their halls and streets.
    Then the central government started calling for budget cuts, and no unnecessary celebrations, so the industry was starting at a depressed market and a number of enterprises just shut down and the Pingyao faced a challenge. But now it is on an innovative path that has led to success and the market downtown has passed and it’s seeing a second peak.
    It has stopped using the mass production lines that targeted big festival and has turned instead to traditional lantern arts and culture and brought in new technology and developed new products to meet diverse demands from customers all across the country.
    Li Xiaopan, head of one shop, says that they have turned from single-product groups to arts and crafts and are "making culture" instead of just products. Previously, they only catered to Shanxi culture, but now they embrace Fujian, Jiangsu, Zhejiang and Taiwan cultures as well and even got the invitation from the city of Taichung, Taiwan to take part in 2015 lantern show during Spring Festival there. And, Li goes on, even though this may not bring in big profits, it could be a good way to increase their influence through cultural exchanges.
    In their research, they also discovered a friend among museums and tourist spots that valued Chinese civilization and culture so they considered combining the traditional lantern business with tourism as another pathway and are now sorting through all kinds of historical materials and preparing for indoor exhibitions by cooperating with museums and exhibition centers.
    So, it looks, as if, in the battle for the market, this crafts shop has finally come out a winner.
Which is the main factor in Li’s crafts shop winning the cooperation?
选项 A、Their technique.
B、Their talent.
C、Their creativity.
D、Their devotion.
答案C
解析 细节理解题。根据第四段第一句“they have turned from single-product groups to arts and crafts and are "making culture" instead of just products.”可知，灯笼企业已经从单一的产品群体转向工艺美术，并且正在“创造文化”。由此可知，是Li的创造力让他赢得了合作。故选C。
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