2. 外语
  3. One product of your company is not selling well, while competitor’ s products are doing fine. The Director has asked you to writ

One product of your company is not selling well, while competitor’ s products are doing fine. The Director has asked you to writ

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问题 One product of your company is not selling well, while competitor’ s products are doing fine. The Director has asked you to write a proposal to advertise it. Write a proposal for the Sales Director:
- describing the current situation of the product and the whole market
- explaining why your company should advertise for it
- summarising the time and media you choose to make the advertisement
- outlining how the advertisement would generate extra business.
Write 200-250 words.
选项
答案Proposal for product advertisement To: Grahame Black From: Julian White Re: Introduction Sales of VC juice last quarter is not very satisfying, with net profits down by 1.5%. And it doesn’ t seem to be getting better this quarter, from April to June. On the contrary, our competitor’ s products are doing fine. Observations The rival firms’ advertisement is a vital factor for their VC juices’good market. While our company stopped advertisement and publicity last quarter, there was a significant decrease in sales. And some new rivals’ entering into market surly intensified the competition. Therefore, I suggest that some advertisements be made to attract customers to publicise our products. Recommendations I hope the following measures can be taken to advertise products: First, some posters should be made for sales promotion as summer will be the best season for drinks and juice, so I think that posters of various juice products should be pasted and given out. That will cost us about $100. Second, a new advertisement should be made on TV to show the new taste and package of our products, teenagers will like that very much. The ad should appear at 19:00 every day, three months in a row. That will cost us about $1200. Third, as most colleges surf the net nowadays, some interesting games and flashes advertising our products should be put on the internet. And more posters should be given out to internet bars. That will total to about $1600. Conclusion With these advertisements and sales promotion, I’m sure our company can regain our leading position in VC juice market.
解析     题目要求针对公司产品销售不佳的情况，写一则做广告进行宣传的建议。根据题目要求可知，这是替销售部经理写的一则建议，要求写明目前存在的问题，以及做广告进行宣传的必要性，接下来具体说明自己的建议，包括做广告的时间、媒体及花费等，最后说明做广告对增加销量带来的效果。写作的时候通过描述目前产品销售情况及整体市场情况，说明目前存在的情况，这一部分可以通过一些具体的数据进行说明；在说明做广告的必要性时，可以分析自己的产品不如竞品畅销的原因；提出自己建议的广告时间及媒体的时候，要给出充足的理由，说明自己选择的媒体及时间为什么是最合适的，以及花费有多少。写作时应注意条理清晰，说理充分。
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