首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Readers of a certain age can remember a time when a trip to McDonald’s seemed like a treat and when a small bag of French fries,
Readers of a certain age can remember a time when a trip to McDonald’s seemed like a treat and when a small bag of French fries,
admin
2015-02-12
30
问题
Readers of a certain age can remember a time when a trip to McDonald’s seemed like a treat and when a small bag of French fries, a plain burger and a 12-ounce Coke seemed like a full meal. Fast food wasn’t any healthier back then; we simply ate a lot less of it. How did today’s oversized appetites become the norm? It was largely the result of consumer manipulation.
Fast food’s marketing strategies succeed only when they induce a substantial number of us to overeat. Fast food restaurants, 20 years ago, figured out that they were sustained largely by a core group of "heavy users", mostly young, single males, who ate at fast-food joints as often as 20 times a month. Soon the race was on to capture a bigger share of these customers by streamlining food production and lowering prices.
It worked and if the marketing strategy had stopped there, we might not be the nation of fatties that we are today, but the imperatives of the marketplace are growth and rising profits, and once everybody had slashed prices to the bone, the franchises had to look for a new way to satisfy investors. And what they found was ... super-sizing.
Portion sizes had already been creeping upward. As early as 1972, for example, McDonald’s introduced its large-size fries. Here’s how it works. Let’s say a $1.25 bag of French fries costs $1 to produce. The potatoes, oil and salt account for only 20 cents of the cost. The other 80 cents goes toward all the other expenses. If you add half again as many French fries to the bag and sell it for $1.50, the non-food expenses stay pretty much constant, while the extra food costs the franchise only 10 more pennies. The fast-food joint makes an extra 15 cents in pure profit, and the customer thinks he’s getting a good deal.
Supersizing was a response to______.
选项
A、cost efficiencies which allowed it to be feasible
B、the situation where prices could not get lower
C、better technology at streamlining production
D、demands by heavy users that portions get bigger
答案
B
解析
属事实细节题。第三段末句指出:“一旦大家把价格降得低而又低,特许经销商就得另寻方法满足投资者。他们的对策是超大型号。”可见,超大型号是当价格降到最低时的一个对策。
转载请注明原文地址:https://jikaoti.com/ti/XTFRFFFM
0
考研英语一
相关试题推荐
TheUniversityMakesUseofKnowledgetoObtainEconomicInterestNobodyeverwentintoacademiatomakeafastbuck.Profes
Electionsoftentellyoumoreaboutwhatpeopleareagainstthanwhattheyarefor.SoitiswiththeEuropeanonesthattookpl
CharacteristicMedicalTreatmentItisstartlinghowcommonthesechronicdiseaseslikecancerarewhenonelooksatthenum
Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youarerequiredtoreorganizetheseparagraphsintoa
Dostudentslearnfromprogrammedinstruction?Theresearchleavesusinnodoubtofthis.Theydo,indeed,learn.(46)Manykind
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
Untilrecently,mostpopulationgrowthhasoccurredinrelativelydenseurbanenvironments.In【C1】______words,evenifwewerew
Whyaresomemajoroilcompaniesmentionedinthefirstparagraph?Theauthorusesthesimileoffishandpondtoexplainthat
Accordingtothetext,theapeshouldbeconsideredforcertainjobs_____.Theauthorofthisarticleis_____.
随机试题
在癥瘕的病因中,下列哪项是错误的
下述哪种眼病禁用阿托品散瞳检查
A.气逆B.气滞C.气陷D.气虚E.气脱
A.火麻仁B.甘遂C.芒硝D.牵牛子E.以上都不可治疗目赤、口疮、咽痛宜选
桥梁施工控制方法有()。
下列各项中,属于企业债权的有()。
乙股份有限公司2007—2013年与无形资产业务有关的资料如下:(1)2007年12月1日,以银行存款300万元购入一项专利权,没有其他相关税费。该专利权预计使用年限为10年,预计净残值为零。(2)2011年12月31日,预计该专利权的可收回金额为14
下列关于无领导小组讨论的表述,不正确的是()
2016年1月19日统计局发布数据,经初步核算,2015年中国国内生产总值按可比价格计算比上年增长()
根据下列资料,回答下列问题。如A网站2018年在武汉地区的无重复目标受众人数较2015年增长10%,日到达率较2015年增加5个百分点,则其2018年在武汉的日到达人数将比2015年多约:
最新回复
(
0
)