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  3. In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the w

In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the w

admin2019-06-03  26
问题    In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world’s largest【C1】______network for help. Nine media organisations, 【C2】______the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have【C3】______a deal with Facebook to publish some of their【C4】______directly through the social network rather than【C5】______hosting it on their own sites as part of a trial.
   The【C6】______comes as increasing numbers of readers rely on the social network as the main site【C7】______which they receive news. Facebook wants not only to【C8】______users to news sites【C9】_______to be the place where they stay and consume it, too. Facebook already【C10】______nearly 20 per cent of the Guardian’s web traffic, excluding visits to its own apps, and about 15 per cent of【C11】______to the New York Times site.
   The Facebook deal follows complaints by some【C12】______that internet groups such as Google and Face-book【C13】______their own online businesses. Rupert Murdoch’s News Corp, 【C14】______, a critic of Google and Face-book, is not participating. Others have【C15】______concern that Facebook would have too much power【C16】______which stories appear and where they are placed.
   Facebook said the【C17】______would give publishers "control over their stories, brand experience and profit opportunities", including【C18】______to some user data. Online sharing of news articles has already【C19】______some readers away from publishers’【C20】______pages towards social media sites.
【C17】
选项 A、article
B、game
C、scheme
D、agenda
答案C
解析 本题考查名词辨析。此处句意为“脸谱网表示，______将给予出版商‘对内容、品牌体验和赚钱机会的控制权’”。结合上下文语义可知，the______指的是上文提到的媒体组织与脸谱网合作这件事，选项中只有C．scheme“(政府或其他组织的)方案、计划”符合题意，因此为正确答案。article“文章；条款”，game“游戏”，agenda“议题，议程”，均不符合题意。
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