首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products
1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products
admin
2017-04-21
63
问题
1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. "
2. It has been clear for some time — principally since recession began to be felt in the major economies of the world — that the strength of brands has been under fire. During the second half of the eighties, the Japanese, for example, showed themselves willing to pay a huge premium to buy goods with a smart label and image to match: they were fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch the equivalent of £60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has lowered markedly.
3. But we may be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wise nods and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram Walker, puts it: "A few years ago, it might have been considered smart to wear a shirt with a designer’s logo embroidered on the pocket, frankly, it now seems out of fashion."
4. This conclusion fits with one’s instincts. In the straitened nineties, with nearly three million out of work and 425,000 people officially classed as homeless in England alone, conspicuous consumption now seems vulgar rather than chic. But just because flashy, up-market brand shave lost some of their appeal, it does not follow that all brands have done so. Cadbury’s Diary Mild is just as much a brand as Carrier watches. Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand.
5. The second strand of the brand argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands’ appeal is merely a temporary phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one from Woolworth’s but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example of Marlboro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a premium indefinitely.
Questions 1-5
Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice.
A. Some famous brands are facing crisis
B. Some good brand products have low quality
C. The strength of brand has been decreasing
D. People don’t buy flashy brands because of lacking of money
E. Some flashy brands will disappear completely
F. Shoppers tend to buy cheap, unbranded products
G. The strand of brands is linked closely with economic recession
Paragraph 4 ______
选项
答案
D
解析
第4段从另外一个角度来说明并不是名牌产品本身不好,而是人们面临收入减少的打击,消费也开始转向便宜的产品。
转载请注明原文地址:https://jikaoti.com/ti/XDHsFFFM
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Youhaveapart-timejobinabookshop.Themanagerwantstomaketheshopmorepopularamongyoungpeopleandasksyoutowrite
Somepeopleholdthatoldpeopleshouldbetakencareathome,whileothersthinktheyshouldbeplacedinoldpeople’shouse.W
Youarerequiredtowriteanessayabout120wordsonthegiventopic:SmokingIsHazardoustoPeople’sHealth
Readthefollowingpassageandanswerquestions9-18.1.Peoplehavebeenpaintingpicturesforatleast30,000years.Theearli
Readthefollowingpassageandanswerquestions9-18.1.Mostyoungpeopleenjoysomeformsofphysicalactivity.Itmaybewalk
Inthe1920s,demandforAmericanfarmproductsfell,asEuropeancountriesbegantorecoverfromWorldWarIandinstitutedaus
1.AccordingtotheWallStreetJournal,"Moreandmoreshoppersarebypassinghouseholdnamesforthecheaper,no-nameproducts
1.AccordingtotheWallStreetJournal,"Moreandmoreshoppersarebypassinghouseholdnamesforthecheaper,no-nameproducts
UNDERTHECITYSTREETSWhileskyscraperofficesandelegantapartmentblocksremainthepublicfaceofmostmajorcities,t
UNDERTHECITYSTREETSWhileskyscraperofficesandelegantapartmentblocksremainthepublicfaceofmostmajorcities,t
随机试题
在Access2010数据库中,数据保存在________对象中。
根据《继承法》的规定,下列哪些情形下,继承人一定丧失继承权()。
1990年12月19日和1991年7月3日,深圳证券交易所和上海证券交易所先后正式开业。()
2013年10月20日,甲公司与乙公司签订不可撤销的销售合同,拟于2014年4月10日以40万元的价格向乙公司销售A产品一件。该产品主要由甲公司库存自制半成品G加工而成,每件半成品G可加工成A产品一件。2013年12月31日,甲公司库存1件自制半成品G,成
人在明适应的过程中,感受性提高了。
【法兰西第三共和国】
一种产品的竞争优势并非长期固定在某一个特定的国家,而是从技术发明国转向生产成本较低的国家,描述这一现象的理论是()。[暨南大学2011国际商务硕士]
人文社会科学与自然科学在更高层次上具有统一性和共同性。在我国人文社会科学领域,许多伪劣产品是在人文社会科学与自然科学的学术规范不同的借口之下生产出来,甚至受到好评的。如果上述断定都是真的,以下哪项最可能是真的?
The1920s’advertisingmenwentwild______.Atypicalexampleof"createthewantsitsoughttosatisfy"is______.
NashvilleEaglesBowlingLeague"WeProduceChampions!"WeareSouthernTennessee’soldestsurvivingbowlingclub,withhundred
最新回复
(
0
)