2. 外语
  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A What is important when...?
Dealing with work pressure
- Appropriate self-goals
- Proper methods to relax
-
B What is important when...?
Choosing a spokesman for a new product
- The features of the product
- The image and reputation of the candidate
C What is important when...?
Establishing the business process management system
- Considering the structure of the company
- Learning from others’ experience
-
选项
答案 I’d like to choose Topic B, "What is important when choosing a spokesman for a new product?" My speech can be divided into three parts. To begin with, it is quite significant to take the features of the product into consideration when choosing a spokesman. We all know that there could be hundreds of similar products of a certain type, and it is the features and characteristics of the product that make it different from others. Only if you have a comprehensive and in-depth understanding of the product can you find the right spokesman. Secondly, the image and reputation of the candidate is also of great importance. Can you imagine choosing a robust athlete with perfect eyesight as the spokesman of glasses products? It could be meaningless if the image and reputation of the candidate do not go with the features of the product at all. Therefore, the company should do careful research and analysis of the candidates before deciding the right one. Last but not least, I believe the cost of hiring spokesman should be considered, too. The original purpose of hiring a famous spokesman for a new product is to attract publicity and promote product sales. But if the cost is too much for a company to afford and the company could not make balance, then the spokesman is definitely not the right one. It is the most significant issues I suppose that should be thought about when choosing a spokesman for a new product.
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