首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、TV, radio, and newspaper. B、Print, broadcast, and mail. C、Magazines, radio, and newspaper. D、Print, broadcast, and direct. D四个
A、TV, radio, and newspaper. B、Print, broadcast, and mail. C、Magazines, radio, and newspaper. D、Print, broadcast, and direct. D四个
admin
2019-04-22
33
问题
In a modern society, no company can hope to make a profit on any product unless it advertises it first. The most important decision that a company has to make regarding advertising is where to advertise. On TV? In magazines? On the radio? In newspapers? We refer to these means of communication as "the media". There are three categories of media: print broadcast, and direct Today, we are going to describe each of these categories and discuss their importance and usefulness in advertising.
The first category, the print media, consists of printed information sources: in other words, newspapers and magazines. For the advertisers, each of these has certain advantages and disadvantages. Let’s talk first about newspapers, which receive more money from advertisements each year than any other medium. This is because newspaper advertising has several outstanding advantages. First of all, nearly everybody reads newspapers. Therefore, newspaper ads reach huge numbers of people. Moreover, newspapers are generally local. This allows small, local businesses to advertise directly to their potential customers. Third, newspaper advertising is relatively cheap: so the ad can be as long as the advertiser wants, and it can also be repeated. On the other hand, newspaper ads have no color, and they are not very exciting or attractive. Instead, you find these ads in the second type of print medium, magazines.
For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. In other words, the people who read Car and Driver are probably not the same people who read Glamour, which is a women’s magazine, or The New Republic, a political magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The big disadvantage of magazine advertisement is that it can be very expensive, especially in magazines like Playboy or National Geographic.
Let’s move along now and talk about the broadcast media, by which we mean radio and television. These also have both advantages and disadvantages. First, radio. Radio has two of the same advantages as newspapers: Almost everybody listens to it, and it’s usually local The disadvantages of radio ads are that they must be short and that they are not permanent in the way printed ads are. Second, television. Of all the media, TV, with sound, movement, and color, is the most dramatic, so the ads are easy to remember. On the other hand, ads on TV are enormously expensive.
Last category, direct media. The most common direct media is the mail, and direct mail advertising is a very big business. Even if you have only lived in this country for a short time, you have probably already received advertisements in the mail. The advantage of advertising by mail is that the ad goes directly to the potential customer’s hands. However, many people don’t bother to read these ads: in fact, we call them "junk mail" and often throw them away without even opening the envelope.
16. What is the most important decision a company has to make regarding advertising?
17. What are the three categories of media?
18. What is the greatest advantage of magazines?
19. What is the most common direct media?
选项
A、TV, radio, and newspaper.
B、Print, broadcast, and mail.
C、Magazines, radio, and newspaper.
D、Print, broadcast, and direct.
答案
D
解析
四个选项均是不同的媒体形式,推测题目与媒体类型有关。讲座谈到广告媒体有三大类:印刷媒体,广播媒体和直接媒体(print,broadcast,and direct),因此答案为D项。A项“电视、收音机、报纸”和C项“杂志、收音机、报纸”都是三大类下面的细分类。B项错在“邮件”,这是“直接媒体”下的一种形式。C项是三大类的具体形式,不是种类,故排除。
转载请注明原文地址:https://jikaoti.com/ti/WXKFFFFM
0
大学英语六级
相关试题推荐
网上购物作为一种新的购物方式,近年来在国内被广泛接受,尤其是在年轻人中流行开来。2006年以来,中国网上购物增长速度迅猛。网上购物的特点是购物方式新颖、便捷以及价格较低等。它具有传统购物所没有的很多优势,在一定程度上弥补了传统购物的很多不足。但是,网民在网
WhyWeNeedGoodTeachers[A]TherelativedeclineofAmericaneducationattheelementary-andhigh-schoollevelshaslongbeen
LifeBeginsat100[A]Thisyear,thenumberofpensionersintheUKexceededthenumberofminorsforthefirsttimeinhistory
在大多数中国城市,晚饭以后商家就关门了,但是上海却不会这么早就入睡。一度以夜生活和其文化闻名于世的上海经过几十年的消沉,又开始重获昔日的盛名。随着上海经济的迅速发展,在过去的十年中,上海的夜生活确实丰富起来了。在市区,人们可以以各种方式消磨夜晚,受欢迎的夜
I’minterestedinthecriminal【B1】______systemofourcountry.Itseemstomethatsomethinghastobedone,ifwe’reto【B2】____
Englishistheleadinginternationallanguage.Indifferentcountriesaroundtheglobe,Englishisacquiredasthemothertongue
Farmersusuallyuseploughstopreparetheirfieldsforplantingcrops.Ploughscutintotheground,andliftupweeds,andothe
A、LosAngeles.B、NewYork.C、Washington.D、SanFrancisco.C讲座中间提到,国会助理在两个不同的地方工作:第一,在当地国会代表的办公室,在他们当选的选区;第二,在华盛顿。故选C。
人民币(RenminbiorRMB)是中国大陆地区的法定货币。中国人民银行(thePeople’sBankofChina)是国家管理人民币的主要机构,负责人民币的设计、印制和发行。从1948年开始,人民币一共发行了五套。目前市场上流通的主要是第
A、ThedifferencebetweenwrittenEnglishandspokenEnglish.B、Theimportanceoflanguageininterpersonalcommunication.C、The
随机试题
可调节手铰刀主要用来铰削( )的孔。
Ifyou____atschool,you_____acollegestudentnow.
类风湿性关节炎
“部分容积效应”中的“部分容积”的含义是
治疗风寒感冒,选方是治疗感冒风寒重,恶寒甚者。可加
A.螺内酯B.布美他尼C.乙酰唑胺D.氢氯噻嗪E.氨苯蝶啶主要作用于远曲小管近端的药物是
下列关于抵押人、抵押权人的表述中,正确的是()。
某产品产量与生产成本有直线关系,在这条直线上,当产量为20000时,成本为40000,其中不随产品产量变化的成本为4500。则产品生产成本与产品产量的回归方程是()。
Clerk:I’msorryforbeinglatethismorning.Myalarmclockdidn’tting.Manager:______
A、Cultivatingcreativetalents.B、Producinguniversityprofessors.C、Fosteringindustrialleaders.D、Nurturinggreatartists.B①
最新回复
(
0
)