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  3. Macy’s reported its sales plunged 5.2% in November and December at stores open more than a year, a disappointing holiday season

Macy’s reported its sales plunged 5.2% in November and December at stores open more than a year, a disappointing holiday season

admin2020-03-17  40
问题     Macy’s reported its sales plunged 5.2% in November and December at stores open more than a year, a disappointing holiday season performance that capped a difficult year for a department store chain facing wide-ranging challenges. Its flagship stores in major U. S. cities depend heavily on international tourist spending, which shrank at many retailers due to a strong dollar. Meanwhile, Macy’s has simply struggled to lure consumers who are more interested in spending on travel or dining out than on new clothes or accessories.
    The company blamed much of the poor performance in November and December on unseasonably warm weather. "About 80% of our company’s year-over-year declines in comparable sales can be attributed to shortfalls (短缺) in cold-weather goods," said chief executive Terry Lundgren in a press release. This prompted the company to cut its forecasts for the full fourth quarter.
    However, it’s clear that Macy’s believes its troubles run deeper than a temporary aberration (偏离) off the thermometer. The retail giant said the poor financial performance this year has pushed it to begin implementing $400 million in cost-cutting measures. The company pledged to cut 600 back-office positions, though some 150 workers in those roles would be reassigned to other jobs. It also plans to offer "voluntary separation" packages to 165 senior executives. It will slash staffing at its fleet of 770 stores, a move affecting some 3,000 employees.
    The retailer also announced the locations of 36 stores it will close in early 2016. The company had previously announced the planned closures, but had not said which locations would be affected. None of the chain’s stores in the Washington metropolitan area are to be closed.
    Macy’s has been moving aggressively to try to remake itself for a new era of shopping. It has plans to open more locations of Macy’s Backstage, a newly-developed off-price concept which might help it better compete with ambitious T. J. Maxx. It’s also pushing ahead in 2016 with an expansion of Bluemercury, the beauty chain it bought last year. At a time when young beauty shoppers are often turning to Sephora or Ulta instead of department store beauty counters, Macy’s hopes Bluemercury will help strengthen its position in the category.
    One relative bright spot for Macy’s during the holiday season was the online channel, where it rang up "double-digit" increases in sales and a 25% increase in the number of orders it filled. That relative strength would be consistent with what was seen in the wider retail industry during the early part of the holiday season. While Thanksgiving, Black Friday and Cyber Monday all saw record spending online, in-store sales plunged over the holiday weekend.
Why does Macy’s plan to expand Bluemercury in 2016?
选项 A、To experiment on its new business concept.
B、To focus more on beauty products than clothing.
C、To promote sales of its products by lowering prices.
D、To be more competitive in sales of beauty products.
答案D
解析 推理题。第五段最后两句指出，梅西百货将在2016年推出对Bluemercury的扩张计划。当年轻的美容顾客们经常转向Sephora或Ulta，而不是百货商店的美容柜台时，梅西百货希望Bluemercury能帮助巩固自己在这一领域的地位。由此可知，梅西百货扩张Bluemercury的目的是想使其在美容产品领域更具竞争力，故答案为D。第五段第二句提出的新业务概念是销售折扣商品，不是美容行业，跟Bluemercury无关，A、B项与原文不符，故排除。C项原文未提及，故排除。
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