首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
admin
2016-03-06
44
问题
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling. (262 words)
Marketers need to know which of the four stages a product is in so as to______.
选项
A、work out marketing policies
B、promote its production
C、speed up its life cycle
D、increase its popularity
答案
A
解析
本题属于综合归纳题。文中第二段开头就谈到营销者必须了解产品的生命周期,这一点非常重要。因为在产品的生命周期的不同阶段,营销者要采取不同的销售策略。稍作分析便可知答案为A。B、C、D三项虽然在文中有所涉及,但均与题意不符,故不能选作正确答案。
转载请注明原文地址:https://jikaoti.com/ti/VRbUFFFM
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
IntheUnitedStates,itisimportanttobeontime,orpunctual,foranappointment,aclass,ameeting,etc.However,thismay
IntheUnitedStates,itisimportanttobeontime,orpunctual,foranappointment,aclass,ameeting,etc.However,thismay
Thefactthatblindpeoplecan"see"thingsusingotherpartsoftheirbodiesapartfromtheireyesmayhelpustounderstando
U.SjeansmakerLeviStrauss&Co.denieditwasplayingonconsumerfearsbylaunchingalineoftrousersfittedwith"anti-
ManyAmericansharboragrosslydistortedandexaggeratedviewofmostoftheriskssurroundingfood.FergusClydesdale,headof
Americansarepoundoftheirvarietyandindividuality,yettheyloveandrespectfewthingsmorethanauniform,whetheritis;
Whilestillinitsearlystages,welfarereformhasalreadybeenjudgedagreatsuccessinmanystates—atleastingettingpeopl
Inthe1920sdemandforAmericanfarmproductsfell,asEuropeancountriesbegantorecoverfromWorldWarIandinstitutedaust
Believeitornot,opticalillusion(错觉)cancuthighwaycrashes.Japanisacaseinpoint.Ithasreducedautomobilecrashe
随机试题
综合反映商业银行在一定时期利润实现和亏损的实际情况的报表是()。
下列关于网络营销与传统营销的说法中,错误的是()
测量某项正态分布的医学指标咒次,得其均值所代表的含义为
滑胎之血瘀证,治疗宜选
下列选项中,属于基金自律规则的是()。Ⅰ.《基金从业人员证券投资管理指引(试行)》Ⅱ.《公开募集证券投资基金运作管理办法》Ⅲ.《基金经理注册登记规则》Ⅳ.《私募投资基金管理人登记和基金备案办法(试行)》
下列各项中,应缴纳城镇土地使用税的有()。
甲企业为增值税一般纳税人,2018年10月发生下列经济业务:(1)购进油漆,用于装饰本企业办公楼,取得的普通发票上注明金额4000元。(2)购进办公用复印纸,取得的增值税专用发票上注明价款3000元。(3)购进生产用原材料,取得普通发票,支付价税
企业下列行为中,不应视同销售计算增值税销项税额的是()。
下列诗词中,反映光的折射原理的是()。
A语言学基本概念。Allophone(音位变体)指音素的可测语音变体,如送气音t在top中,非送气音t在stop中,还有tt(发成[d])在batter中,都属于英语音素t的变体。
最新回复
(
0
)