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The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantages. Fur
The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantages. Fur
admin
2010-08-21
28
问题
The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were【C1】______ to find the cause of the consumers’ seemingly unreasonable【C2】______ to the product. The reason given by most people was【C3】______ for the taste. The producers suspected that there might be【C4】______ reasons, however. This was confirmed by one of【C5】______ research’s classic studies, one often cited in the trade. Mason Haire, of the University of California,【C6】______ two shopping lists that were identical except for one【C7】______ . There were six items common to both lists, carrots, baking power, bread, canned peaches and potatoes,【C8】______ the brands or amounts specified. The seventh item, in the fifth【C9】______ both fists, read "! pound. Maxwell House coffee" on the list and "Nescafe instant coffee" on the【C10】______ One list was given to each person in a group of fifty【C11】______ , and the other list to those in another group of the same【C12】______ .The women were asked to study their lists and then to describe【C13】______ they could, the kind of woman (personality and character)【C14】______ would draw up that shopping list.【C15】______ half of those who had received the list including instant coffee【C16】______ a housewife who was lazy and a poor planner.【C17】______ , only one woman in the other group described the housewife, who had【C18】______ regular coffee on her list,【C19】______ lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group【C20】______ such a conclusion about the housewife who intended to buy regular coffee.
【C2】
选项
A、resistance
B、persistence
C、insistence
D、assistance
答案
A
解析
词汇辨义题。本句译文见上题。四个选项中,B persistence“坚持,持续”;C insistence“坚持,坚决主张”;D assistance“协助,援助”;A resistance“反抗,抵抗”,例如:break down the enemy’s resistance“粉碎敌人的抵抗”。根据上下文,人们对速溶咖啡持一种抵制的态度,因此只有选项A resistance符合句子意思,为正确答案。
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0
大学英语六级
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