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  3. The import company you are working for has done a questionnaire survey with your major clients. Feedback from one company shows

The import company you are working for has done a questionnaire survey with your major clients. Feedback from one company shows

admin2012-01-23  41
问题      The import company you are working for has done a questionnaire survey with your major clients. Feedback from one company shows that they are not happy with your delivery and attitude of your sales representatives.
     Write a report on the survey, including:
    — thanks for providing answers to the questionnaire,
    — problems revealed by their answers,
    —  possible causes of the problems,
    —  suggestions for improvement.
选项
答案Introduction : This report sets up to analyse problems reflected in the customer survey and to recommend solutions to tackle emerging problems. Findings: Some regular customers complained about the delays of our delivery service. I think the main cause lies in the fact our company has not dedicated delivery department. Thus we have to rely on the contract deliverers, which complicates the process and can lead to inevitable miscommunication as well as a great waste of time. It is also found in the survey that some of our salespeople possess bad attitudes and fail to foster a friendly connection with our present customers. Two reasons may have led to this unpleasant situation. Firstly, our sales team lacks specialised training that can forge them professional skills in holding back personal or even negative emotions when they are working. Secondly, it’s agreed that our payment and welfare system does not reflect the management’s appreciation of the contribution and hard work on the salespeople’s part. Some of our staff are not motivated and feel undervalued. Recommendations: It is suggested that we should take the following actions for the better operation of our company in future. First, we should set up our own delivery team with dedicated delivery facilities and staff. Second we should offer training to our staff regularly to infill professional knowledge. In the meantime, it’s necessary to optimize our welfare system and to establish our performance-based payment system so that our salespeople can peak their performance in striving for recognition.
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