首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
admin
2015-11-16
16
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize
【C4】
选项
答案
N
解析
本句句意为:只有广告传播到少数真正点击广告的入时广告商才需付费,广告商得到了具有较强购买意向的信息,他们当然乐意为此付钱了。备选副词accordingly“相应地;因此”符合句意,故N)为答案。
转载请注明原文地址:https://jikaoti.com/ti/UU6FFFFM
0
大学英语六级
相关试题推荐
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
随机试题
衡量财政支出规模的相对指标有何优点?
A.抗-CB.抗-DC.抗-D、抗-CD.抗-EE.抗-c用已知的抗原红细胞检查未知的Rh抗体,标准红细胞1:CCDee;2:ccDEE;3:ccDee;3号血清对应标准红细胞为一﹢——﹢一,其可能的Rh抗体为
临床化学检验在检查内容方面包括
阳经郄穴主要用于治疗
水泥混凝土抗折强度试验标准试件尺寸为()。
根据增值税法律制度的规定,下列各项中,不缴纳增值税的是()。
根据埃里克森的心理发展阶段理论,繁殖与停滞阶段中提到的繁殖感是指繁殖下一代的需要。()
某市2010年全年实现农业增加值124.3亿元,比上年下降1.6%。粮食播种面积22.3万公顷,比上年减少0.3万公顷;粮食产量115.7万吨,比上年下降7.3%。全市农业观光园1303个,比上年增加9个;观光园总收入17.8亿元,比上年增长16.7%。民
设z=f(x,y)由方程z-y-x+xez-y-x=0确定,求dz.
Thenewscommentatorsaysthattheargumentthespeakerhaspresenteddoesnot______water.
最新回复
(
0
)