首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The right business name is important. If you choose the wrong one, you might end up with something that sends all the wrong mess
The right business name is important. If you choose the wrong one, you might end up with something that sends all the wrong mess
admin
2014-01-09
86
问题
The right business name is important. If you choose the wrong one, you might end up with something that sends all the wrong messages. To be successful, your business name needs to define your identity and say what’s special about what you are offering. Think about the market you want to sell into, and why your customer will prefer to buy YOUR product or service rather than someone else’s. A good business name is one that tells customers what to expect. For example, Early Learning Centre appeals to parents because it tells them that the toys it sells are educational.
Illiterate names have caught on everywhere, that is, names that involve deliberately misspelled words. Kwik-Fit, the company that promises to fit car parts speedily, was one of the first in the UK. The name was the brainchild of Kwik-F it’s chief executive, who, as a schoolboy, earned extra pocket money cleaning ovens. He advertised himself as Kookers Kleaned! Some people grumble about these misspellings, arguing, for example, that children will copy them, but even these purists don’t hesitate to buy an ice cream from Phun Phlavours! These misspellings work because they catch the eye. The trouble is, as more and more are invented, they lose their impact.
But unusual names are not always the most effective. Names like Tie Rack or Body Shop which just say what your company is about can work just as well. They are short, and they have an honest no-nonsense ring to them. Sometimes using a personal name can achieve the same effect: Laura Ashley projects a gentle and elegant image that makes the customer feel comfortable about buying that company’s products.
Consider too the impact your name will have when people hear it or read it. What effect does it have when spoken over the telephone? Snappy Happy Snaps may describe your photographic agency, but it sounds ridiculous over the phone. When your name appears in Yellow Pages or similar directories, usually amongst a hundred others offering a similar service, you want yours to be the one that catches the eye. One trick is to ensure that the first letter of your name appears early in the alphabet. A business in Finland called itself by the meaningless name Quello, simply because there is no letter Q in Finnish, so Quello was the only entry in the directory under that letter!
If you deal with overseas customers, check that your name won’t cause you problems. A good translation agency will help you avpid the trap of choosing a name that means something offensive in another language. There is a famous case of a stick deodorant manufactured by an Asian company who had selected a name which meant something really bad in English. The matter was made worse by the instruction printed on it in English, which read ’Push up bottom’.
According to the passage, a business name is a good one if it______.
选项
A、identifies your market needs
B、avoids confusion with other companies
C、creates a different kind of image
D、persuades people to use your company
答案
D
解析
转载请注明原文地址:https://jikaoti.com/ti/TUQYFFFM
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
TheEQFactoryNewbrainresearchsuggeststhatemotions,notIQ,maybethetruemeasureofhumanintelligence—byNancyGi
TheEQFactoryNewbrainresearchsuggeststhatemotions,notIQ,maybethetruemeasureofhumanintelligence—byNancyGi
TheEQFactoryNewbrainresearchsuggeststhatemotions,notIQ,maybethetruemeasureofhumanintelligence—byNancyGi
TheEQFactoryNewbrainresearchsuggeststhatemotions,notIQ,maybethetruemeasureofhumanintelligence—byNancyGi
TheEQFactoryNewbrainresearchsuggeststhatemotions,notIQ,maybethetruemeasureofhumanintelligence—byNancyGi
Iseefourkindsofpressureworkingoncollegestudentstoday:economicpressure,parentalpressure,peerpressure,alsonotle
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】______trendforChine
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】______trendforChine
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】______trendforChine
Chinaisthetopsourcecountryofinternationalstudentsintheworld.Recentstatisticshaveshowna【C1】______trendforChine
随机试题
1984年9月20日,《中华人民共和国药品管理法》正式实施。
支气管肺炎区别于支气管炎的关键是()。
A.软化点B.粒度C.耐热性D.赋形性E.溶出度《中国药典》规定,凝胶贴膏应检查()。
2016年2月26日,甲公司以账面价值为3000万元(未减值)、公允价值为3600万元的库存商品为对价自乙公司股东丙公司处取得对乙公司60%的股权,相关手续于当日办理完毕;当日乙公司可辨认净资产公允价值为6200万元,账面价值为5200万元。2016年3月
依法执政是中国共产党执政的基本方式。下列选项能够体现中国共产党依法执政的是()。
舆论热点的形成虽有偶然性,但也不排除其中有一定的规律,可以被人把握。所以我们也可以看到一些人为制造的热点,也可以看到自然形成的热点事件中某些人刻意在________。为什么会有人这么做呢?动机就在于利用政府的舆情应对机制,一旦舆论造起来,政府部门就要加以解
1927年,轰轰烈烈的大革命失败了。大革命失败给中国共产党最深刻的教训是()
设齐次线性方程组(2E-A)x=0有通解x=kξ1=k(-1,1,1)T,k是任意常数,其中A是二次型f(x1,x2,x3)=xTAx对应的矩阵,且r(A)=1.求二次型f(x1,x2,x3).
[*]
在SQLServer2000中,事务日志备份______。
最新回复
(
0
)