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  3. To: Staff of the Marketing Department From: Colleen Dane, Director of Marketing Date: November 6th This memo is to inform

To: Staff of the Marketing Department From: Colleen Dane, Director of Marketing Date: November 6th This memo is to inform

admin2014-11-06  50
问题 To: Staff of the Marketing Department
From: Colleen Dane, Director of Marketing
Date: November 6th
     This memo is to inform all marketing staff that there will be a mandatory meeting on Tuesday, November 14th at 2:00 p.m.
     The meeting will be conducted via a video-conference with our company headquarters in Seattle. From the head office, Joe Lamond, our company vice president, will give us feedback and ask questions regarding our proposals for the new advertising strategy.
     What do we, the marketing team, want to accomplish in this meeting? The goal is simple: We hope to elicit the vice president’s consent for our print media campaign on the new Spring Shoe. Once we receive his approval, we can go ahead and offer our proposal to the advertising firm. If any staff member cannot attend this meeting, that employee is obliged to submit, in writing, a reason for their absence.
     Colleen Dane
     Director of Marketing
To: Colleen Dane, Director of Marketing
From: Keith Wilson, Senior Marketing Consultant
Date: November 7th
Dear Ms. Dane,
     I’m writing in response to your department-wide memo of November 6th.
     Upon review of my schedule, I have to report that I cannot accommodate your request for attending the meeting on the 14th. I have a long-standing commitment on that same afternoon to attend the opening ceremony of our new factory in Wichita.
     As a consultant, I regret having to miss the meeting, as it’s necessary for me to be actively involved in our new advertising campaign. Unfortunately, the president himself insisted that I be present at the upcoming ceremony.
     What I propose is a sort of compromise for my absence. Sheila Parks, a junior on our marketing team, is willing to transcribe the minutes for me so I can review the meeting’s content in detail when I return to the office. If the vice president addresses a question to me directly, I will respond promptly by contacting him by email or phone. Also, I will ask Joe Dunn, senior manager of the marketing team, to brief me on the meeting’s outcome.
     Please understand my position. I wait for you reply.
     Keith Wilson
What does the marketing director want to get from the meeting?
选项 A、The nomination for a new department head
B、Permission to begin a print advertising plan
C、An agreement on the content of a TV commercial
D、Funding approval for the production of a new item
答案B
解析 第三段前两句中明确指出了市场经理召开会议的目的：取得副总裁对新产品平面媒体广告系列活动的同意。故选B。
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