首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear an interview focusing on Lenovo’s business. For each question(23-30), mark one letter(A, B or C)for the correc
You will hear an interview focusing on Lenovo’s business. For each question(23-30), mark one letter(A, B or C)for the correc
admin
2016-10-25
27
问题
You will hear an interview focusing on Lenovo’s business.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
What strategies did Lenovo take to cope with the financial crisis?
Woman: Welcome. As you said in an interview with the Caijing that Lenovo expects business growth in its home market in 2009, how to understand this?
Man: Although Lenovo’s business has been affected by the financial crisis, the Chinese market offers new opportunities for IT thanks to the government’s effort to expand domestic consumption. To take advantage of this, Lenovo will pour more effort into developing its China business, and strive to expand at home and in other emerging markets.
Woman: As we know, last year was a bad one for Lenovo. In the financial report released last week, the company admitted a loss of $97 million in the third quarter of 2008.
Man: Yes. But as the world’s fourth-largest PC maker and China’s market leader, the $97 million toss will barely threaten Lenovo. The figure is still far from our safety line. You know, Lenovo’s global PC sales decline 5 percent year on year, with ground lost in the company’s major regional markets including America, Europe, Mid East, Africa and Asia Pacific. So it is not a life-or-death moment.
Woman: On February 5, Lenovo announced a management reshuffle. The reshuffle followed a massive restructuring Lenovo launched in the beginning of the year, trimming 11 percent of its staff around the world, including its China operation. It combined its Asia-Pacific division with its China division and reduced compensation packages for its executives. Trade analysts said these measures could save the company as much as U.S. $300 million. Then what’s your target?
Man: After a series of efforts to improve operational efficiency and the company’s supply chain, Lenovo could expect higher profits and lower costs in its China operations. Although Lenovo has occupied 30 percent of the market share in China, I believe that there is still room for Lenovo to expand further.
Woman: Now Lenovo is aiming to claw back global market share by selling more cheap computers. Could you give some explanation about this measure?
Man: OK. We are looking to increase our presence in key emerging markets such as India and Poland. We want to cover the low-end segment as well. We will not lose this market.
Woman: Then how to carry out the strategy in detail?
Man: The management would set detailed execution plans with clear market share targets for key emerging markets every quarter. It would push harder in markets in southeast Asia, India, Poland and Turkey. Only these markets can give us hyper-growth.
Woman: That means Lenovo is adjusting its strategy from a focus on premium brands?
Man: We adopted a model following the acquisition of IBM’s PC unit in 2005, and turning to the traditional aggressive business model to lift the company out of the current crisis.
Woman: In your opinion, how to win in IT industry?
Man: The most important characteristic of the IT industry is that it is changing frequently in terms of technology, pricing and products, and if you want to win, you have to adapt to those changes. And we must be faster than our competitors. In China, our strength is the transaction model — we employ a big sales force which works through a big retail channel network that reaches deep into China’s different regions.
Woman: So under this strategy, Lenovo is on the way to success in its market. Best wishes. Thank you.
选项
A、Reshuffle.
B、Cut its deal.
C、Divided more subsidiary companies.
答案
A
解析
转载请注明原文地址:https://jikaoti.com/ti/PvZYFFFM
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•Readthefollowingarticleaboutmergeandthequestionsontheoppositepage.•Foreachquestion15-20,markoneletter(A,B,
•Readthearticlebelowaboutlevelsofmanagement.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQuestion
•Readthearticlebelowaboutlevelsofmanagement.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQuestion
•Readthearticlebelowaboutlevelsofmanagement.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQuestion
•Readthearticlebelowaboutlevelsofmanagement.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQuestion
•ReadthistextabouttheBehavioralInterviewingProcess.•Choosethebestsentencefromthesentencesthatfollowtofilleach
•Readthistexttakenfromanarticleaboutthedifferencebetweeninternalizationandglobalization.•Choosethebestsentence
•Readthistexttakenfromanarticleaboutthedifferencebetweeninternalizationandglobalization.•Choosethebestsentence
•Readthearticleabouthowtohandletrickquestionsinajobinterview.•Foreachquestion31--40,writeonewordinCAPITAL
随机试题
下列通用顶级域名中,表示网络服务机构的是【】
上中切牙间生理性间隙原因是
紫外线消毒原理是紫外线作用于
实际观察不是直接以建筑物的有关年限来求取建筑物的折旧,而是注重建筑物的实际损耗程度。()
E-mail顾名思义就是“电子邮件”的意思。下列对E-mail的说法,正确的有()。
12年年末,A公司正在自行建造的一项固定资产出现减值迹象,A公司对其进行减值测试:该固定资产预计将于2013年底达到预定可使用状态,为此将发生净现金流出为240万元,完工后预计可使用3年,根据公司管理层批准的财务预算,A公司将于2015年对资产进行改良,该
甲公司于20×2年5月接受一项产品安装任务,采用完工百分比法确认劳务收入,预计安装期为10个月,合同总收入为300万元,合同预计总成本为200万元。至20×2年年底,甲公司已预收款项240万元,余款在安装完成时收回;至20×2年12月31日,实际发生的成本
舌尖上的乡愁,源自一种家乡的味道。《舌尖上的中国》没有着力于展示菜肴的烹制技巧,而是将镜头对准那些朴实无华的食材以及中国美食背后的浓郁情感。在这部片子里,我们看到,宁波的四世同堂之家难得一聚,曾祖母按古法制作的水磨年糕承载的便是家庭的味道;湘西的苗家人,每
一艘海军的训练船上共有60人,其中有驾驶员、船员、见习驾驶员、见习船员,还有一些陆战队员。已知见习人员的总人数是驾驶员和船员总数的四分之一,船员(含见习船员)总人数是驾驶员(含见习驾驶员)总数的7倍。则船上有()个陆战队员。
Readthecompanyprofilebelowaboutaretailgroup.ChoosethecorrectwordtofilleachgapfromA,BorContheoppositep
最新回复
(
0
)