首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C录音提到,第一代的绿色广告因为市场营销不佳,
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C录音提到,第一代的绿色广告因为市场营销不佳,
admin
2018-05-08
69
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://jikaoti.com/ti/PlxFFFFM
0
大学英语六级
相关试题推荐
说到中国文化,人们很自然会想到长城。从公元前7世纪到公元16世纪,在大约2200年的时间里,所修的长城累计有10万千米以上。三次浩大的长城修建工程,时间分别是在秦代、汉代和明代。现今存有遗迹的主要是明长城,从东边入海口的山海关(ShanhaiPass)
A、Avoidjunkfood.B、Attendmonthlymeetings.C、Buycleaningsupplies.D、Workattheco-op.D男士问“成员需要做些什么”,女士回答“我们每周必须在那里工作一个小时。
A、Improvedunderstandingofdiseasesofthenervoussystem.B、Improvedunderstandingofatypeofmalnutrition.C、Improvedunder
Appleshavebeenasnotonlyadeliciousfruit,butalsoasaneffectivewaytoimproveyourhealth.Researchsuggeststhateati
A、Comparingthemedicalsituationsinacoupleofcountries.B、FindingouthowtheBritishthinkofgeneralpractitioners.C、Foc
A、Theyshowfear.B、Theyreachout.C、Theystarttocry.D、Theyturntoadults.B短文说,babies看起来很怕陌生的成年人,但他们却会试图触碰陌生的baby。所以B正确。
A、Theyprovideworseservice.B、Theylosealotofmoney.C、Theyarefastdisappearing.D、Theywillbede-nationalised.B男士介绍说铁路
A、Whetheritisnecessarytoputlabelsonpreparedfoods.B、WhatingredientshouldanutritionlabellistC、Howtogetconsumer
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirjobs.Overthepast30yearsthedigitalrevolutionh
Innovation,theeffectiverecipeofprogress,hasalwayscostpeopletheirjobs.Overthepast30yearsthedigitalrevolutionh
随机试题
B665型牛头刨床工作台上平面的平面度在任意300mm测量长度上的公差为0.028mm。()
如何理解孙中山的三民主义学说?
A、Keepacoolheadinthefirstplace.B、Tellthemiftheylieagain,theywillbepunished.C、Punishtheirchildren.D、Tellthe
老年男性,70岁,既往有风心病病史,因突发全腹剧烈疼痛5小时来诊,查体:血压100/60mmHg,心率130~150次/分,律不齐,腹胀,无明显腹肌紧张如患者逐渐出现腹膜炎表现而行急诊手术治疗,则术中可能发现
背景资料:某城市高架桥上部结构为钢筋混凝土顸应力简支梁,下部结构采用独柱式T形桥墩,钻孔灌注桩基础。灌注混凝土桩时,为了防止桩顶混凝土不密实,根据实际情况,项目部技术人员分析的可能原因有:①超灌高度不够;②商品混凝土浮浆较多;
根据《税务行政处罚听证程序实施办法(试行)》的规定()。
为置换、修理或矫正因设计错误、铸造或原材料缺陷而造成的被保险机器本身的缺点错误所支付的费用,应由()承担。
甲公司从事房地产开发经营业务,对出租的商品房、土地使用权和商铺均采用成本模式进行后续计量。2018年度发生的有关交易或事项如下(不考虑增值税因素):资料一:1月1日,因商品房滞销,董事会决定将两栋商品房用于出租。1月20日,甲公司与乙公司签订租赁合同并将
食品感官检验中定量分析的方式包括()
Write-upofPresentations1DemandGenerationisthebasisofallmarketingcampaigns!Youwilllearncreativemethodsofdemand
最新回复
(
0
)